International Journal of Economics, Science, and Education (IJESE)
Vol. 1 No. 5 (2024): International Journal of Economics, Science, and Education (IJESE)

THE INFLUENCE OF CONSUMER BEHAVIOR TOWARDS ORIFLAME PRODUCTS AT PT ORINDO SURABAYA BRANCH

Zainal Fanani (Universitas Islam Negeri Sunan Ampel Surabaya)
Achmad Efendi (sekolah tinggi ilmu ekonomi Yapan)
Agus Sanjaya (sekolah tinggi ilmu ekonomi Yapan)

Article Info

Publish Date
29 Nov 2024

Abstract

This study aims to describe the analysis of consumer behavior towards Oriflime products at PT Orindo Alam Ayu Surabaya branch. The data studied were reports of social factors, personal factors, and psychological factors. The company has an Oriflime sales network supported by millions of consultants who introduce products to consumers directly. The problem in this study is to assess consumer behavior from various social, factors, personal factors, and psychological factors. This method of research uses a descriptive quantitative method using techniques for harvesting dispersal data or questionnaires.

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Journal Info
International Journal of Economics, Science, and Education (IJESE)
Website

Abbrev

ijese

Publisher

Pena Jaya Pers

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

nternational Journal of Economics, Science, and Education (IJESE) is a bi-monthly peer-reviewed open access academic journal dedicated to publishing high-quality scientific papers in all disciplines, one of which includes social sciences, educational economics and other fields of knowledge. The aim ...