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p-Index From 2020 - 2025
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All Journal International Journal of Economics, Science, and Education (IJESE)
Zainal Fanani
Universitas Islam Negeri Sunan Ampel Surabaya
Economics, Econometrics & Finance Social Sciences Other

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THE EFFECT OF SELLING PRICE AND SALES VOLUME ON THE INCOME OF THE JAYA SHOP AT THE PGS WHOLESALE CENTER IN SURABAYA Fahmi Ashari S Sihaloho; Zainal Fanani; Etty Widawati; Aisyah Darti Megasari
International Journal of Economics, Science, and Education Vol. 1 No. 3 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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This research aims to describe the effect of selling prices and sales volume on Toko Jaya income both partially and simultaneously. This type of research is quantitative research with associative-casual approach. The used of research population is accountancy report of Toko Jaya in 2018-2019 with the research sample in 24 months. Data collected by observation method, documentation method, internet research, and library research. The data analysis method used multiple linier regression analysis, F test, T test. The results showed that there was a positive and significant effect partially and simultaneously selling price on the Toko Jaya income. There was a positive and significant effect partially and simultaneously sales volume on the Toko Jaya income.
THE INFLUENCE OF CONSUMER BEHAVIOR TOWARDS ORIFLAME PRODUCTS AT PT ORINDO SURABAYA BRANCH Zainal Fanani; Achmad Efendi; Agus Sanjaya
International Journal of Economics, Science, and Education Vol. 1 No. 5 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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This study aims to describe the analysis of consumer behavior towards Oriflime products at PT Orindo Alam Ayu Surabaya branch. The data studied were reports of social factors, personal factors, and psychological factors. The company has an Oriflime sales network supported by millions of consultants who introduce products to consumers directly. The problem in this study is to assess consumer behavior from various social, factors, personal factors, and psychological factors. This method of research uses a descriptive quantitative method using techniques for harvesting dispersal data or questionnaires.
Sustainable Business Innovation Strategies To Enhance Msme Competitiveness In The Digital Economy Era Achmad Efendi; Siti Masruroh; Zainal fanani
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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In the face of rapid digital transformation and heightened global competition, Micro, Small, and Medium Enterprises (MSMEs) are increasingly required to adopt sustainable innovation strategies to remain competitive. This study investigates the role of sustainability-oriented business innovation in enhancing the competitiveness of MSMEs in the digital economy. Using a mixed-method approach, both qualitative interviews and quantitative surveys were conducted among selected MSMEs in Indonesia. The findings reveal that MSMEs which integrate digital technologies, environmental responsibility, and market-driven innovation are more resilient and agile in responding to market dynamics. Furthermore, sustainability-oriented innovation positively influences operational efficiency, customer satisfaction, and long-term competitive advantage. These results are supported by previous research on the synergy between digital transformation and sustainable practices. The study offers practical implications for MSME policymakers and practitioners, emphasizing the need for integrated innovation frameworks and capacity building in digital and sustainability capabilities
Co-Authors Achmad Efendi Agus Sanjaya Aisyah Darti Megasari Etty Widawati Fahmi Ashari S Sihaloho Siti Masruroh