Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Journal of Innovative and Creativity International Journal of Economics, Science, and Education (IJESE)
Agus Sanjaya
sekolah tinggi ilmu ekonomi Yapan
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE INFLUENCE OF CONSUMER BEHAVIOR TOWARDS ORIFLAME PRODUCTS AT PT ORINDO SURABAYA BRANCH Zainal Fanani; Achmad Efendi; Agus Sanjaya
International Journal of Economics, Science, and Education Vol. 1 No. 5 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe the analysis of consumer behavior towards Oriflime products at PT Orindo Alam Ayu Surabaya branch. The data studied were reports of social factors, personal factors, and psychological factors. The company has an Oriflime sales network supported by millions of consultants who introduce products to consumers directly. The problem in this study is to assess consumer behavior from various social, factors, personal factors, and psychological factors. This method of research uses a descriptive quantitative method using techniques for harvesting dispersal data or questionnaires.
Digital Marketing Management Through Community-Based Training: A Case Study Of “Go Digital UMKM” Program In Surabaya Syamsul Arifin; Agus Sanjaya
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing is essential for MSMEs in the post-pandemic era, yet many lack the skills to leverage online platforms effectively. This study investigates the impact of the “Go Digital UMKM” program, a collaborative community-based training organized by Universitas Surabaya and the Surabaya City Cooperative Agency, held in April 2025. The training focused on basic digital branding, social media optimization, and online selling. Using a qualitative case study approach, data were collected through observations, interviews, documentation, and pre-/post-tests. Findings show that participants experienced an average 42% improvement in digital marketing knowledge, with increased confidence in using Instagram and Shopee. The program highlights the effectiveness of contextual, hands-on training in improving MSME digital capability and suggests a replicable model for other regions.
Pengaruh Kompetensi dan Motivasi terhadap Kinerja Karyawan pada Perusahaan Manufaktur Moh. Gufran; Achmad Sholihin; Agus Sanjaya; Agus Iwhan Ariftian Zuhdi; Erwin Tjahjuadi
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kompetensi terhadap kinerja karyawan dengan motivasi kerja sebagai variabel mediasi pada perusahaan manufaktur di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan desain survei. Data dikumpulkan melalui penyebaran kuesioner kepada 150 karyawan perusahaan manufaktur di Surabaya yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian diuji melalui uji validitas dan reliabilitas, sedangkan analisis data dilakukan menggunakan analisis regresi dan uji mediasi dengan bantuan program statistik. Hasil penelitian menunjukkan bahwa kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan. Selain itu, kompetensi juga berpengaruh positif dan signifikan terhadap motivasi kerja. Motivasi kerja terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil uji mediasi menunjukkan bahwa motivasi kerja memediasi secara parsial pengaruh kompetensi terhadap kinerja karyawan. Temuan ini mengindikasikan bahwa peningkatan kinerja karyawan tidak hanya dipengaruhi oleh kemampuan teknis, tetapi juga oleh motivasi kerja yang dimiliki karyawan. Penelitian ini memberikan implikasi praktis bagi manajemen perusahaan manufaktur untuk meningkatkan kinerja karyawan melalui pengembangan kompetensi yang berkelanjutan serta penciptaan sistem motivasi kerja yang efektif. Secara teoretis, penelitian ini memperkuat kajian manajemen sumber daya manusia terkait peran kompetensi dan motivasi kerja dalam meningkatkan kinerja karyawan.
Co-Authors Achmad Efendi Achmad Sholihin Agus Iwhan Ariftian Zuhdi Erwin Tjahjuadi Moh. Gufran Syamsul Arifin Zainal Fanani