Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal International Journal of Economics, Science, and Education (IJESE)
Agus Sanjaya
sekolah tinggi ilmu ekonomi Yapan
Economics, Econometrics & Finance Social Sciences Other

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THE INFLUENCE OF CONSUMER BEHAVIOR TOWARDS ORIFLAME PRODUCTS AT PT ORINDO SURABAYA BRANCH Zainal Fanani; Achmad Efendi; Agus Sanjaya
International Journal of Economics, Science, and Education Vol. 1 No. 5 (2024): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

This study aims to describe the analysis of consumer behavior towards Oriflime products at PT Orindo Alam Ayu Surabaya branch. The data studied were reports of social factors, personal factors, and psychological factors. The company has an Oriflime sales network supported by millions of consultants who introduce products to consumers directly. The problem in this study is to assess consumer behavior from various social, factors, personal factors, and psychological factors. This method of research uses a descriptive quantitative method using techniques for harvesting dispersal data or questionnaires.
Digital Marketing Management Through Community-Based Training: A Case Study Of “Go Digital UMKM” Program In Surabaya Syamsul Arifin; Agus Sanjaya
International Journal of Economics, Science, and Education Vol. 2 No. 3 (2025): International Journal of Economics, Science, and Education (IJESE)
Publisher : CV Pena Jaya Pers

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Abstract

Digital marketing is essential for MSMEs in the post-pandemic era, yet many lack the skills to leverage online platforms effectively. This study investigates the impact of the “Go Digital UMKM” program, a collaborative community-based training organized by Universitas Surabaya and the Surabaya City Cooperative Agency, held in April 2025. The training focused on basic digital branding, social media optimization, and online selling. Using a qualitative case study approach, data were collected through observations, interviews, documentation, and pre-/post-tests. Findings show that participants experienced an average 42% improvement in digital marketing knowledge, with increased confidence in using Instagram and Shopee. The program highlights the effectiveness of contextual, hands-on training in improving MSME digital capability and suggests a replicable model for other regions.
Co-Authors Achmad Efendi Syamsul Arifin Zainal Fanani