TECHNOBIZ : International Journal of Business
Vol. 8 No. 1 (2025): April 2025

THE IMPACT OF THE BOYCOTT ON KFC'S DECLINING PURCHASING POWER

Mica Siar Meiriza (Universitas Negeri Medan)
Adha Mahyundari (Universitas Negeri Medan)
Aulia Rahmadhani (Universitas Negeri Medan)
Nabila Umaira (Universitas Negeri Medan)
Muhammad Reyhan Satria (Universitas Negeri Medan)



Article Info

Publish Date
30 Apr 2025

Abstract

This ponder analyzes the affect of the boycott on KFC's acquiring control and money related execution due to its affiliation with back for Israel. The boycott, driven by the worldwide Boycott, Divestment and Sanctions (BDS) development, picked up far reaching bolster, counting in Indonesia, where open calls through social media and a fatwa from the Indonesian Ulema Committee intensified its affect. This investigate utilized a subjective approach through interviews with KFC representatives to pick up viewpoints on the affect of the decay in deals and the ensuing impacts on resolve and work security. The comes about appeared that the boycott activated a 20-30% drop in KFC's footfall and income, and contrarily affected the brand picture and work steadiness of workers. To overcome these impacts, KFC Indonesia looked for to progress item quality, propelled extraordinary advancements, and committed to being more straightforward in tending to social issues to preserve shopper bolster.

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Journal Info

Abbrev

technobiz

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

TECHNOBIZ: International Journal of Business is an open access journal and a media publishing scientific article on innovation study in the fields of economics and business in general such as public and monetary economics, regional financial economics, environmental economics, financial, marketing, ...