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All Journal JIMEK TECHNOBIZ : International Journal of Business
Adha Mahyundari
Universitas Negeri Medan
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE IMPACT OF THE BOYCOTT ON KFC'S DECLINING PURCHASING POWER Mica Siar Meiriza; Adha Mahyundari; Aulia Rahmadhani; Nabila Umaira; Muhammad Reyhan Satria
TECHNOBIZ : International Journal of Business Vol. 8 No. 1 (2025): April 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i1.246

Abstract

This ponder analyzes the affect of the boycott on KFC's acquiring control and money related execution due to its affiliation with back for Israel. The boycott, driven by the worldwide Boycott, Divestment and Sanctions (BDS) development, picked up far reaching bolster, counting in Indonesia, where open calls through social media and a fatwa from the Indonesian Ulema Committee intensified its affect. This investigate utilized a subjective approach through interviews with KFC representatives to pick up viewpoints on the affect of the decay in deals and the ensuing impacts on resolve and work security. The comes about appeared that the boycott activated a 20-30% drop in KFC's footfall and income, and contrarily affected the brand picture and work steadiness of workers. To overcome these impacts, KFC Indonesia looked for to progress item quality, propelled extraordinary advancements, and committed to being more straightforward in tending to social issues to preserve shopper bolster.
Pengaruh Tekanan Kerja dan Status Kepegawaian terhadap Kinerja Karyawan di PT Bank Tabungan Negara (BTN) KC Medan Hilma Harmen; Adha Mahyundari; Paula Florensia Munthe; Serly Sahfitri; Nazwa Aulia Putri; Rachel Sthepanie Jovanca Nababan; Novia Christin Limbong
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 2 (2026): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i2.11793

Abstract

This study aims to analyze the effect of work pressure and employment status on employee performance at PT Bank Tabungan Negara (BTN) KC Medan. The research employed a quantitative method using a saturated sampling technique involving 69 outsourced employees (TAD). Data were collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, and coefficient of determination. The validity test showed Pearson correlation values ranging from 0.684 to 0.840, while the reliability test showed Cronbach’s Alpha values between 0.924 and 0.940, indicating that all instruments were valid and highly reliable. Classical assumption tests confirmed that the data met the requirements of normality, linearity, multicollinearity, and heteroscedasticity. The partial test results showed that work pressure had a negative and significant effect on employee performance, while employment status had a positive and significant effect on employee performance. Simultaneously, both variables significantly affected employee performance with an Adjusted R² value of 0.642, meaning that 64.2% of employee performance variation could be explained by both variables. The company is expected to manage workloads more effectively and improve career development opportunities for outsourced employees.
Co-Authors Aulia Rahmadhani Hilma Harmen Meiriza, Mica Siar Muhammad Reyhan Satria Nabila Umaira Nazwa Aulia Putri Novia Christin Limbong Paula Florensia Munthe Rachel Sthepanie Jovanca Nababan Serly Sahfitri