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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Scientific Journal of Reflection : Economic, Accounting, Management and Business Dinamika Journal of Artificial Intelligence and Digital Business TECHNOBIZ : International Journal of Business
Nabila Umaira
Universitas Negeri Medan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Social Sciences

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THE IMPACT OF THE BOYCOTT ON KFC'S DECLINING PURCHASING POWER Mica Siar Meiriza; Adha Mahyundari; Aulia Rahmadhani; Nabila Umaira; Muhammad Reyhan Satria
TECHNOBIZ : International Journal of Business Vol. 8 No. 1 (2025): April 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i1.246

Abstract

This ponder analyzes the affect of the boycott on KFC's acquiring control and money related execution due to its affiliation with back for Israel. The boycott, driven by the worldwide Boycott, Divestment and Sanctions (BDS) development, picked up far reaching bolster, counting in Indonesia, where open calls through social media and a fatwa from the Indonesian Ulema Committee intensified its affect. This investigate utilized a subjective approach through interviews with KFC representatives to pick up viewpoints on the affect of the decay in deals and the ensuing impacts on resolve and work security. The comes about appeared that the boycott activated a 20-30% drop in KFC's footfall and income, and contrarily affected the brand picture and work steadiness of workers. To overcome these impacts, KFC Indonesia looked for to progress item quality, propelled extraordinary advancements, and committed to being more straightforward in tending to social issues to preserve shopper bolster.
PERAN INDEKS PEMBANGUNAN MANUSIA DAN JUMLAH PENDUDUK DALAM MENDORONG PERTUMBUHAN EKONOMI DI PROVINSI SUMATERA UTARA Rexsy Mardohot Sitanggang; Karolin Gabrela Sitanggang; Rebecca Putri Sihaloho; Nabila Umaira; Nadia Natalia Sinurat; Lokot Muda Harahap
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.1137

Abstract

This study examines the relationship between the Human Development Index (HDI) and population size with economic growth in North Sumatra Province during 2010-2025 using multiple linear regression based on secondary data. The results indicate that both variables are jointly associated within the model, although they show different directions when observed individually. Population size tends to move in line with economic growth, while HDI shows an opposite tendency. These findings suggest that improvements in human capital have not yet been fully reflected in productive economic activities in the region.
Pengaruh Harga Terhadap Kepuasan Pelanggan MR.DIY Pada Mahasiswa Program Study Manajemen, Universitas Negeri Medan Rexsy Mardohot Sitanggang; Nabila Boru Lubis; Nabila Umaira; Novia Grace Limbong; M. Rayhan Satria; Nurul Wardani Lubis
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 14 No 1 (2025): Volume 14 Nomor 1 Tahun 2025
Publisher : Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/jimupb.v14i1.10895

Abstract

This study examines the effect of price on customer satisfaction among Management Program students at the State University of Medan who shop at MR.DIY. Using a quantitative design with convenience sampling, data were collected from 100 respondents through questionnaires and analyzed using IBM SPSS Statistics 26. The results of validity, reliability, and normality tests confirmed that the instrument was appropriate for analysis. Simple linear regression showed a positive and significant effect of price on customer satisfaction, with a regression coefficient of 0.634 and a significance value of 0.001 (p < 0.05). The coefficient of determination (R²) of 0.617 indicates that price explains 61.7% of the variance in customer satisfaction. These findings highlight the importance of aligning pricing strategies with students’ purchasing capacity to enhance satisfaction and support long-term customer loyalty
Hubungan Inovasi Sosial dengan Keberlanjutan Usaha Mahasiswa Universitas Negeri Medan di Bidang Ekonomi Kreatif Fikri Alfahmi Siregar; Alexander Sabastian Pangaribuan; Azri Nuansa Indah Nasution; Aulia Ramadhani; Nabila Umaira; Saidun Hutasuhut
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1361

Abstract

This study examines the relationship between social innovation and business sustainability among student entrepreneurs at Universitas Negeri Medan who are engaged in the creative economy sector. The research was conducted using a quantitative survey approach with 100 respondents selected through simple random sampling. Data were collected using a structured questionnaire and analyzed through a series of statistical tests, including validity, reliability, normality, and Pearson correlation analysis. The results indicate that all questionnaire items met the validity and reliability criteria, and the data were normally distributed. The correlation analysis further shows a positive and significant association between social innovation and business sustainability. These findings suggest that students who are able to introduce creative solutions, refine service processes, and adapt their business practices to social needs tend to achieve higher levels of sustainability. The study emphasizes that social innovation contributes not only to competitive advantage but also to the long-term resilience of student-led creative businesses.
Pengaruh Kompensasi dan Lingkungan Kerja Fisik terhadap Kepuasan Kerja Karyawan pada PT Indah Logistik Kargo Medan Hilma Harmen; Aulia Ramadhani; Enzi Anastasya Br Sembiring; Etri Br Kaban; Krisdamayanti Hia; Nabila Umaira; Salamah Tumangger
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10170

Abstract

Penelitian ini bertujuan menganalisis pengaruh kompensasi dan lingkungan kerja fisik terhadap kepuasan kerja karyawan PT Indah Logistik Kargo Cabang Medan. Permasalahan yang dihadapi perusahaan meliputi ketidaksesuaian kompensasi dengan beban kerja, pemberian upah lembur yang belum optimal, serta kondisi lingkungan kerja fisik yang kurang mendukung, seperti suhu ruangan yang panas, pencahayaan yang kurang memadai, dan penataan area gudang yang belum optimal. Kondisi tersebut diduga memengaruhi tingkat kepuasan kerja karyawan. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal dan metode eksplanatori. Populasi berjumlah 108 karyawan, dengan sampel sebanyak 52 responden yang ditentukan menggunakan rumus Slovin. Data dikumpulkan melalui kuesioner skala Likert yang telah memenuhi uji validitas dan reliabilitas, kemudian dianalisis menggunakan regresi linier berganda melalui SPSS 26 setelah memenuhi uji asumsi klasik. Hasil penelitian menunjukkan bahwa kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja (thitung = 8,759; sig. = 0,000), demikian pula lingkungan kerja fisik (thitung = 5,951; sig. = 0,000). Secara simultan, kedua variabel berpengaruh positif dan signifikan terhadap kepuasan kerja (Fhitung = 54,010; sig. = 0,000). Nilai Adjusted R Square sebesar 0,675 menunjukkan bahwa kompensasi dan lingkungan kerja fisik mampu menjelaskan 67,5% variasi kepuasan kerja karyawan, sedangkan 32,5% dipengaruhi faktor lain di luar penelitian. Oleh karena itu, perusahaan perlu meningkatkan sistem kompensasi dan memperbaiki lingkungan kerja fisik guna meningkatkan kepuasan kerja karyawan.
Co-Authors Adha Mahyundari Alexander Sabastian Pangaribuan Aulia Rahmadhani Aulia Ramadhani Azri Nuansa Indah Nasution Enzi Anastasya Br Sembiring Etri Br Kaban Fikri Alfahmi Siregar Hilma Harmen Hutasuhut, Saidun Karolin Gabrela Sitanggang Krisdamayanti Hia Lokot Muda Harahap M. Rayhan Satria Meiriza, Mica Siar Muhammad Reyhan Satria Nabila Boru Lubis Nadia Natalia Sinurat Novia Grace Limbong Nurul Wardani Lubis Rebecca Putri Sihaloho Rexsy Mardohot Sitanggang Salamah Tumangger