PENDAMPINGAN MENGOPTIMALISASIKAN POTENSI UMKM DESA PASAR RAWA MELALUI DIGITALISASI

Siti Aqilah Sabita (Universitas Islam Negeri Sumatera Utara)
May Sharah Athifah (Universitas Islam Negeri Sumatera Utara)
Halimatussya’diyah Purba (Universitas Islam Negeri Sumatera Utara)
Melinda Azizah (Universitas Islam Negeri Sumatera Utara)
Ridho Ardiansyah Dalimunthe (Universitas Islam Negeri Sumatera Utara)
Dwi Ardy Dermawan (Universitas Islam Negeri Sumatera Utara)

Jurnal Padamu Negeri
Vol. 3 No. 1 (2026): Januari : Jurnal Padamu Negeri (JPN)

The main problems faced by MSMEs towards digitalization are the low level of human resources and unequal access to technology. Based on existing problems, this training aims to be a mentoring program to optimize the potential of Pasar Rawa Village MSMEs through digitalization. The subjects of this research were the people of Pasar Rawa Village, Kec. Gebang numbering 16 people. This activity was carried out using lecture, discussion and training methods. Based on the results of creating a Shopee account as a seller from the questions and answers, 90% of the 16 participants understood, while creating Canva from the questions and answers, 80% of the 16 participants understood. This is because the Shopee application has instructions to make it easier for users, whereas Canva doesn’t have instructions, it just depends on what we want to design.