<![CDATA[The development of tourism villages in Indonesia often faces challenges such as limited planning, weak stakeholder collaboration, suboptimal promotion, and low community participation. This study examines partnership-based marketing strategies in the Osing Kemiren Tourism Village, Banyuwangi Regency, and their influence on the growth of local MSMEs. Using a qualitative case study design, data were collected through in-depth interviews, observations, and documentation. The findings show that the pentahelix partnership involving local government, Pokdarwis/BUMDes, academic, travel agencies, mediacreates effective promotional synergy that enhances destination visibility and increases tourist visits. This collaboration strengthens MSMEs by improving sales, expanding market access, and encouraging long-term business sustainability. Overall, the study demonstrates that partnership-based marketing is an effective model for advancing tourism village development while supporting local economic empowerment.]]>
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