Jurnal Pengabdian Kepada Masyarakat Indonesia
Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)

Pengembangan Manajemen Homestay di Ubud Dengan Membangun Inovasi Digital Melalui Sistem Informasi

Ni Made Intan Kusumasari (Universitas Pendidikan Nasional)
Putu Ayu Trisna Febrianty (Universitas Pendidikan Nasional)
Dhea Fitrisia (Universitas Pendidikan Nasional)
Christina Ayu Maha Dewi (Universitas Pendidikan Nasional)



Article Info

Publish Date
01 Aug 2025

Abstract

This community service project highlights the role and impact of homestay in Ubud’s tourism, with a specific focus on Gusti Homestay Ubud. The primary goal of this initiative is to develop an information system that strengthens the homestay’s presence and enhances the quality of services provided to guests. To achieve this, various research methods have been employed, including a SWOT analysis, online platform development, and the implementation of digital marketing strategies. The outcomes of this project include the launch of Google Business, an official website, and social media accounts designed to increase the visibility and accessibility of the homestay. These efforts are expected to attract more tourists, boost the income of the homestay owner, and offer guests a better and more satisfying stay experience. Consequently, this project not only strengthens the position of Gusti Homestay within the local tourism industry but also contributes to the economic growth of Ubud and enhances the appeal of the destination as an attractive tourist spot

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Journal Info

Abbrev

jpkmi

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering Public Health Social Sciences

Description

Cakupan keilmuan Jurnal ini meliputi jurnal nasional yang berisi hasil-hasil kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya pendidikan, teknik, pertanian, sosial humaniora, managemen, komputer dan ...