ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Vol. 2 No. 1 (2024): Juli 2024

PELATIHAN DIGITAL MARKETING PENGEMBANGAN UMKM DI KEC. BANGKO KAB. MERANGIN

Angra Melina (Universitas Merangin)
Sarinah (Universitas Merangin)
Hayati (Universitas Merangin)
Ruwaiza Sasmita (Universitas Merangin)
Kusaimah (Universitas Merangin)
Fitri Kartika Sari (Universitas Merangin)

Article Info

Publish Date
15 Jul 2024

Abstract

Traditional businesses have traditional marketing and sales channels but this will not reach a wider range of consumers. Therefore, it is necessary to carry out digital marketing training as an effort to develop UMKM. The method for implementing this training uses the Participatory Action Research (PAR) method. Based on the results of the evaluation carried out after carrying out the training, it shows that more than 75% of the training participants understand the use of digital marketing

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Journal Info
ABDIMASYA | Jurnal Pengabdian Pada Masyarakat
Website

Abbrev

abdimasya

Publisher

Hira Institute

Subject

Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences

Description

ABDIMASYA | Jurnal Pengabdian pada Masyarakat merupaka terbitan berkala nasional yang memuat artikel dari hasil diseminasi pengabdian dalam masyarakat bidang pendidikan dan sains. ABDIMASYA merupakan media untuk menyampaikan temuan, inovasi dan penerapan teknologi ilmiah oleh para praktisi di bidang ...