JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN
Vol. 2 No. 1 (2026): Edisi 3

Peningkatan Kapasitas Sumber Daya Manusia melalui Pelatihan Pemasaran Digital Di UMKM Wayang Uwuh Yogyakarta: Peningkatan Kapasitas Sumber Daya Manusia melalui Pelatihan Pemasaran Digital Di UMKM Wayang Uwuh Yogyakarta

Agustina, Granit (Unknown)
Nalibratawati, Rakhmia (Unknown)
Romli (Unknown)
Febrian, Febi (Unknown)
Adiyanti, Siska Ayudia (Unknown)



Article Info

Publish Date
27 Apr 2026

Abstract

Wayang Uwuh Yogyakarta MSME is a creative business that transforms waste into art while campaigning for environmental awareness. However, the partner faces challenges regarding limited human resources skilled in digital marketing. The goal of this community service is to increase HR capacity through digital marketing training to enhance competitiveness and income. The method includes needs identification through surveys and interviews, material design, training implementation (presentations, discussions, hands-on practice), evaluation, and mentoring. Results show significant improvements in participants' knowledge (80%), technical skills (70%), and confidence in digital business (90%). Nevertheless, challenges such as time and resource constraints remain concerns for future mentoring programs.

Copyrights © 2026






Journal Info

Abbrev

jpkm-kebangsaan

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

Description

Jurnal Pengabdian Kepada Masyarakat (JPKM) Kebangsaan is a scientific journal that focuses on community service activities (PkM). JPKM Kebangsaan publishes the results of community service conducted collaboratively, whether within a single discipline or across multiple disciplines. In other words, ...