<![CDATA[This study aims to analyze the public relations activities of the Sikka Police Resort (Polres Sikka) through social media @humas_polressikka in enhancing public trust. This research employs a qualitative approach with a descriptive research design. Data were collected through in-depth interviews, observation, and documentation. The research informants consisted of public relations officers of Polres Sikka and social media users from the community. Data analysis was conducted using an interactive model, including data reduction, data display, and conclusion drawing, while data validity was ensured through triangulation techniques. The results of the study indicate that the public relations activities of Polres Sikka through social media include dissemination of public information, legal education, interaction with the community, and issue clarification. These activities contribute to building a positive image of the police institution and increasing public trust through information transparency, communicative closeness, and institutional responsiveness. However, the study also identifies several obstacles, such as limited human resources, challenges in managing public interaction, and the potential spread of negative information on social media. This study concludes that social media is a strategic communication instrument for police public relations in building public trust. Therefore, strengthening structured and professional digital communication strategies is necessary to ensure that public relations activities through social media can be more effective in enhancing public trust. ABSTRAK Penelitian ini bertujuan untuk menganalisis aktivitas humas Polres Sikka melalui media sosial @humas_polressikka dalam meningkatkan kepercayaan masyarakat. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri dari personel humas Polres Sikka dan masyarakat pengguna media sosial. Analisis data dilakukan dengan model interaktif yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan, sedangkan keabsahan data diuji melalui teknik triangulasi. Hasil penelitian menunjukkan bahwa aktivitas humas Polres Sikka melalui media sosial meliputi penyebaran informasi publik, edukasi hukum, interaksi dengan masyarakat, serta klarifikasi isu. Aktivitas tersebut berkontribusi dalam membangun citra positif institusi kepolisian dan meningkatkan kepercayaan masyarakat melalui transparansi informasi, kedekatan komunikasi, dan responsivitas institusi. Namun, penelitian ini juga menemukan beberapa hambatan, seperti keterbatasan sumber daya manusia, tantangan pengelolaan interaksi publik, dan potensi penyebaran informasi negatif di media sosial. Penelitian ini menyimpulkan bahwa media sosial merupakan instrumen komunikasi yang strategis bagi humas kepolisian dalam membangun kepercayaan publik. Oleh karena itu, diperlukan penguatan strategi komunikasi digital yang terstruktur dan profesional agar aktivitas humas melalui media sosial dapat berjalan lebih efektif dalam meningkatkan kepercayaan masyarakat.]]>
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