Memanfaatkan Media Sosial untuk Meningkatkan Partisipasi Generasi Muda Menjaga Lingkungan

Mirza Elmy Safira (Program Studi Hukum Keluarga Islam, Fakultas Hukum dan Sosial, Universitas Sunan Giri Surabaya, Jalan Brigjen Katamso II, Sidoarjo, Jawa Timur 61256, Indonesia)
Angelina Cahya Dwi Apsari (Program Studi Manajemen, Fakultas Ekonomi, Universitas Sunan Giri Surabaya, Jalan Brigien Katamso II, Sidoarjo, Jawa Timur 61256, Indonesia)
Rahayu Mardikaningsih (Program Studi Manajemen, Fakultas Ekonomi, Universitas Sunan Giri Surabaya, Jalan Brigien Katamso II, Sidoarjo, Jawa Timur 61256, Indonesia)
Yeni Vitrianingsih (Program Studi Hukum, Fakultas Hukum dan Sosial, Universitas Sunan Giri Surabaya, Jalan Brigien Katamso II, Sidoarjo, Jawa Timur 61256, Indonesia)
Masfufah Masfufah (Program Studi Pendidikan Agama Islam, Fakultas Agama Islam, Universitas Sunan Giri Surabaya, Jalan Brigjen Katamso II, Sidoarjo, Jawa Timur 61256, Indonesia)

Nuras : Jurnal Pengabdian Kepada Masyarakat
Vol. 6 No. 2 (2026): April

This Community Service (PkM) activity aims to optimize the use of social media as a means of empowering the younger generation in environmental protection. The method used is Participatory Action Research (PAR) through analysis of social media content, location-based environmental issues, and direct involvement of youth in conservation campaigns and activities. The results of the activity show that social media is effective as a medium for education, mobilizing action, and forming environmental care communities that have an impact on increasing awareness, participation, solidarity, and collaboration among youth. Digital platforms have also proven to be able to promote environmental activities widely and quickly. However, the consistency of involvement in real actions and sustainable education programs still needs to be strengthened through mentoring and more systematic communication strategies. Thus, the integration of relevant, authentic, and easy-to-understand environmental narratives in social media is a key strategy to increase the practical participation of the younger generation while strengthening community-based conservation movements.