<![CDATA[Abstrak Promosi penanaman modal merupakan salah satu instrumen strategis yang digunakan pemerintah daerah untuk meningkatkan daya tarik investasi, memperkuat daya saing wilayah, dan mendorong pertumbuhan ekonomi yang berkelanjutan. Meskipun Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Provinsi Kepulauan Riau telah melaksanakan berbagai kegiatan promosi investasi, realisasi investasi antar kabupaten/kota masih menunjukkan ketimpangan yang cukup signifikan. Penelitian ini bertujuan untuk mengevaluasi pelaksanaan program promosi penanaman modal yang dilaksanakan oleh DPMPTSP Provinsi Kepulauan Riau dengan menggunakan teori evaluasi kebijakan William N. Dunn yang meliputi efektivitas, efisiensi, kecukupan, pemerataan, responsivitas, dan ketepatan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi yang melibatkan aparatur pemerintah serta pemangku kepentingan terkait. Hasil penelitian menunjukkan bahwa program promosi penanaman modal telah berkontribusi dalam meningkatkan eksposur potensi investasi daerah dan memperluas jaringan kerja sama dengan calon investor. Namun demikian, pelaksanaannya masih menghadapi berbagai kendala, antara lain keterbatasan penyebaran informasi investasi, belum meratanya realisasi investasi antarwilayah, kurang optimalnya tindak lanjut pascapromosi, serta masih lemahnya koordinasi antarinstansi. Penelitian ini menyimpulkan bahwa program promosi penanaman modal telah berjalan cukup baik, namun masih memerlukan penguatan dalam aspek penentuan sasaran promosi, pemanfaatan teknologi digital, koordinasi kelembagaan, dan pelayanan kepada investor. Perbaikan pada aspek tersebut diharapkan dapat meningkatkan efektivitas promosi investasi serta mendukung pertumbuhan ekonomi daerah yang lebih inklusif dan berkelanjutan. Kata kunci: Promosi penanaman modal, Evaluasi kebijakan, Investasi daerah, Daya saing daerah, DPMPTSP, Provinsi Kepulauan Riau. Abstract Investment promotion is a strategic instrument employed by regional governments to enhance investment attractiveness, strengthen regional competitiveness, and foster sustainable economic growth. Despite the implementation of various investment promotion activities by the Investment and One-Stop Integrated Service Agency (DPMPTSP) of the Riau Islands Province, investment realization across regencies and municipalities remains uneven. This study aims to evaluate the implementation of the investment promotion program conducted by DPMPTSP of the Riau Islands Province using William N. Dunn’s policy evaluation framework, which encompasses effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. The study adopted a qualitative approach with a descriptive method. Data were collected through interviews, observations, and document analysis involving government officials and relevant stakeholders. The findings reveal that the investment promotion program has contributed to increasing the visibility of regional investment potential and expanding cooperation networks with prospective investors. However, several challenges remain, including limited dissemination of investment information, unequal distribution of investment realization among regions, inadequate post-promotion follow-up mechanisms, and weak inter-agency coordination. The study concludes that the investment promotion program has been implemented relatively well; nevertheless, improvements are required in target-oriented promotion strategies, the utilization of digital technology, institutional coordination, and investor services. Strengthening these aspects is expected to enhance the effectiveness of investment promotion and support more inclusive and sustainable regional economic growth. Keywords: investment promotion, policy evaluation, regional competitiveness, investment governance, Riau Islands Province, William N. Dunn.]]>
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