Market-Based Dynamic Capability Model with the Role of Government as Mediator for the Sustainability of SME Enterprises South Meruya, West Jakarta

Sonny Indrajaya (Universitas Mercu Buana)
Tine Yuliantini (Universitas Mercu Buana)
Suprapto (Universitas Mercu Buana)
Nia Kusuma Wardhani (Universitas Mercu Buana)
Winda Widianty (Universitas Mercu Buana)
Sri Hartono (Universitas Mercu Buana)
Zikri Muhammad (Universiti Malaysia Terengganu)
Muhamad Maizar (Universitas Mercu Buana)

Jurnal Pengabdian Masyarakat Asia
Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat

Purpose: To examine how market-based dynamic capabilities influence SME sustainability in South Meruya, West Jakarta, emphasizing the mediating role of government support. Method: A conceptual model grounded in Resource-Based and Market-Based View theories was tested using questionnaire data from 25 SMEs, analyzed via Structural Equation Modeling (SEM). Practical Applications: Findings inform targeted training programs and policy frameworks that strengthen SMEs' adaptive capacity, export orientation, and responsiveness to sustainability demands through enhanced market-based knowledge and resource integration. Conclusion: Dynamic capabilities are effectively cultivated when SMEs strategically align market-oriented resources, capabilities, and knowledge within volatile, competitive environments, with government support critically mediating these relationships to foster long-term business sustainability.