Qoumun: Journal of Social and Humanities
Vol 2 No 1 (2026): Qoumun: Journal of Social and Humanities

Digital Transformation In Da'wah Management: A Strategic Framework For Enhancing Public Engagement In The Post-Truth Era

Dudun Ubaedullah (UIN Syarif Hidayatullah Jakarta)
Imam Khairul Annas (Universitas Darunnajah)
Muhammad Fatih Azka (Karabük University, Turkey)
Nurkholis Nuri (Najran University, Saudi Arabia)



Article Info

Publish Date
23 May 2026

Abstract

Purpose of the study: This study aimed to formulate an adaptive, ethical, and participatory strategic framework for digital da'wah management to address the challenges of the post-truth era, characterized by the proliferation of disinformation, religious hoaxes, and the weakening of traditional religious authority in digital spaces. Methodology: A Systematic Literature Review using the PRISMA approach was applied, involving the retrieval of Scopus-indexed articles and Sinta-accredited national journals published between 2015 and 2025. Of the 312 initially identified articles, 38 articles met the inclusion criteria and were analyzed using thematic analysis. Main Findings: The digital transformation of da'wah operates through five interrelated strategic dimensions: digital leadership, media literacy, content management, a collaborative ecosystem, and prophetic communication ethics. The resulting strategic framework emphasizes integrating tabayyun values, religious moderation, and message personalization to strengthen public engagement. Novelty/Originality of this study: The novelty lies in the integration of five strategic dimensions digital leadership, media literacy, content management, collaborative ecosystems, and prophetic communication ethics into a single evidence-based, collaborative framework for digital da'wah management specifically designed to address the post-truth era, an approach not previously documented in the context of strengthening sustainable public trust in religious da'wah organizations.

Copyrights © 2026






Journal Info

Abbrev

qoumun

Publisher

Subject

Religion Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Qoumun: Journal of Social and Humanities is a peer reviewed and open access journal. This journal is published by Cv. Kayaswara Indonesia, in collaboration with the Center for Research, Publication and Community Service (LP3M) Institut Binamadani Indonesia, Qoumun: Journal of Social and Humanities ...