This study aims to describe the strategy for internalizing Islamic values in Islamic Religious Education (PAI) subjects in digital-based junior high schools. The study used a qualitative approach with descriptive analytical methods, conducted at SMP Prima Cendekia Islami Baleendah, Bandung Regency. Data were obtained through observation, in-depth interviews, and documentation studies with triangulation techniques to maintain data validity. The results showed that internalization of values was carried out through the integration of Islamic values in the curriculum and digital learning tools, teacher role models, habituation of worship, and the use of a Learning Management System (LMS) as a medium for instilling values. The use of digital technology has a positive impact on the understanding and practice of values, although still facing challenges in controlling students' digital behavior. This study concluded that internalization of Islamic values is effective when technology is positioned as a means of supporting value instillation, rather than as a learning objective.
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