<![CDATA[This study aims to determine the relationship between Fear of Missing Out (FOMO) and consumptive behavior among students who use TikTok social media at Universitas Muhammadiyah Gorontalo. This research employed a quantitative approach with a correlational method. The population in this study consisted of 357 students from various academic majors, all of whom were selected as the research sample using a purposive sampling technique. Data collection was conducted using the Fear of Missing Out (FOMO) scale developed based on the aspects proposed by Przybylski et al. (2013), as well as a consumptive behavior scale based on the aspects proposed by Lina and Rosyid (1997). The data were analyzed using the Spearman Rank correlation test. The results of the analysis showed a positive and significant relationship between Fear of Missing Out (FOMO) and consumptive behavior, with a correlation coefficient value of 0.565 and a significance value of 0.000 (p < 0.05). These findings indicate that the relationship falls within the moderate category. In addition, the coefficient of determination (R²) value was 0.331, indicating that Fear of Missing Out contributed 33.1% to consumptive behavior. In other words, the higher the level of Fear of Missing Out (FOMO), the higher the tendency toward consumptive behavior.]]>
Copyrights © 2026
