<![CDATA[Online platforms have become the primary source for tourists seeking emerging destinations like Solo City, Indonesia. While existing research has examined promotional aspects from economic and marketing perspectives, it has not sufficiently explored how evaluative language in these promotions influences reader trust and travel decisions. This research contributes to addressing this gap by revealing the use of evaluation language in culinary blog posts based on Appraisal theory. The research employs a systemic functional linguistics perspective and is characterized by both a descriptive and qualitative approach. The data were collected from four prominent tourism platforms (Wonderful Indonesia, TasteAtlas, Wisata App, Wanderlog) over the 2020–2023 period. The analysis indicates that the predominant tendency is appreciation, with reaction: impact (56%) and reaction: quality (23%) being the most salient. valuation, however, manifests infrequently (8%). It is noteworthy that affect and judgement are nearly non-existent. Consequently, writers eschew personal or ethical stances, relying on a direct, impersonal style reinforced by intensifiers and attitudinal lexis. This paradigm prioritizes straightforward evaluations over emotional or experiential considerations. This factor contributes to diminished reader engagement and review comprehensiveness. Future research should examine cultural influences on evaluative language and collaborate with local authorities to design educational and sustainable promotional strategies.]]>
Copyrights © 2026
