Jurnal Pengabdian Masyarakat: BAKTI KITA
Vol. 6 No. 2 (2025): Mei - Oktober

PELATIHAN DESIGN THINKING SEBAGAI UPAYA MENINGKATKAN DAYA SAING IRT KERIPIK BAYAM BERKAH BAROKAH

Dian Ayu Liana Dewi (Universitas YPPI Rembang)
Muhammad Tahwin (Universitas YPPI Rembang)
Fajar sodiq (Universitas YPPI Rembang)
Rahma Auliya (Universitas YPPI Rembang)
Muhammad Ilham Al Asrori (Universitas YPPI Rembang)



Article Info

Publish Date
28 Oct 2025

Abstract

The purpose of this community service activity is to improve the competitiveness of the home industry (IRT) "Keripik Bayam Berkah Barokah". The activity was carried out through training based on the design thinking approach. The problems faced by the partner include simple product packaging, limited production equipment, and a lack of knowledge in business management. The training materials provided covered business motivation, creativity and innovation, as well as marketing strategies. The training was conducted using lectures, discussions, and practical sessions. The results of the training showed increased motivation, creativity, and innovation in product and packaging development, as well as the use of social media for promotion. In this program, the team also provided spinner and hand sealer equipment to support the improvement of product quality. Overall, the community service activity made a significant contribution to improving the partner's business management quality and competitiveness Keywords: Training, design thinking, competitiveness.

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Journal Info

Abbrev

baktikita

Publisher

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Community Services Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services; Education for Sustainable ...