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All Journal Buletin Abdi Masyarakat (BAM) Jurnal Pengabdian Masyarakat: BAKTI KITA
Fajar Sodiq
Universitas YPPI Rembang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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PELATIHAN CREATIVEPRENEURSHIP SEBAGAI UPAYA MENINGKATKAN KEMAMPUAN MANAJEMEN USAHA BATIK LASEM KABUPATEN REMBANG Muhammad Tahwin; Dian Ayu Liana Dewi; Fajar sodiq; Ahmad Nasuha; Indah Wahyuni
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol 5 No 2 (2024): Jurnal Bakti Kita
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v5i2.7706

Abstract

In this community service activity as a partner is Batik Tulis Asri Anna Budaya. Batik Tulis Lasem Asri Anna Budaya is one of UMKM in Rembang Regency that produces Batik Tulis Lasem. The results of interviews by the YPPI Rembang University Service Team with partners obtained data that in managing their business they had not carried out administration well. Beside that, partners also have not utilized information technology in marketing. This is due to limited knowledge about the benefits of information technology for product marketing. The agreed solution as a form of service activity is business management training (creativepreneurship): training in motivation, creativity and innovation, administration and e-marketing. The aim of service activities is to improve partners' business management capabilities so that they can develop creativity and innovation in running the business. Activities are carried out in three stages, namely preparation, implementation and evaluation. The results of the activities that were successfully achieved were that partners' motivation to develop their business increased along with the growth of creativity and innovation in developing their products. Partners have also begun to realize the importance of e-marketing in increasing their sales. Keywords: creativepreneurship, improving, business management
SISTEM INFORMASI CINDERAMATA IMPLEMENTASI E-COMMERCE UNTUK PENGEMBANGAN DESA WISATA SENDANGASRI KABUPATEN REMBANG Muhammad Tahwin; Dian Ayu Liana Dewi; Fajar Sodiq
Buletin Abdi Masyarakat Vol 5, No 1 (2024): Edisi Agustus 2024
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bam.v5i1.702

Abstract

Sendangasri Village is one of the tourist villages in Rembang Regency, Central Java. As a tourism village, Sendangasri Village has a variety of handicraft and culinary products that can be developed to support the development of a tourism village. The results of observations made by the Service Team found the fact that the marketing of these handicraft and culinary products was manual, that is, the public or tourists had to come directly to Sendangasri Village. Based on the analysis conducted by the Service Team, it can be seen that the problems faced by the Sendangasri Tourism Village are: (1) The lack of knowledge of the tourism village manager about e-commerce, (2) Human resources who lack skills in managing information systems as a Products marketing media on Sendangasri Tourism Village, (3) There is no information system that serves the public or potential tourists to shop online. The solution offered is the implementation of e-commerce in the form of a Souvenir Information System and training that can improve the skills of tourism village managers in serving online transactions. The result of community service in the Sendangasri Tourism Village is that the tourism village manager has been able to use the Souvenir Information System to support the development of the Sendangasri Tourism Village.Key word : Ecommerce, Souvenir Information System,Development
Co-Authors Ahmad Nasuha Dian Anita Sari Dian Ayu Liana Dewi Indah Wahyuni Muhammad Tahwin Nafisatun Ni’mah Syadida Elena M