Jurnal Pengabdian UntukMu NegeRI
Vol. 10 No. 1 (2026): Pengabdian Untuk Mu negeRI

Penguatan Kewirausahaan Untuk Mencetak Wirausahawan Muda pada Karang Taruna Kelurahan Kapuk Cengkareng Jakarta Barat

Suprapto, Hugo Aries (Unknown)
Widiyarto, Sigit (Unknown)
Setyowati, Luluk (Unknown)
Sandiar, Loecita (Unknown)
Nurisman, Husain (Unknown)



Article Info

Publish Date
31 Mar 2026

Abstract

The entrepreneurship training for 21 members of Karang Taruna in Kapuk Village, Cengkareng was held to address low youth readiness for entrepreneurship, limited access to marketing and technology, and the need to create local employment. The program aimed to cultivate an entrepreneurial mindset, identify local business opportunities, teach a simple business model (Business Model Canvas), utilize digital technology for marketing, introduce basic financial management, and explain legal aspects and the importance of networking. Activities were delivered through interactive presentations, group discussions, practical workshops on digital marketing, HPP (cost of goods sold) calculation simulations, and guidance on NIB registration. Results showed significant improvements in conceptual understanding and practical skills: participants were able to formulate business ideas based on local potential, create basic BMCs, produce promotional content for social media, access marketplaces, and separate business from personal finances while calculating HPP. Evaluations indicated knowledge scores averaging within a good range, reflecting initial readiness for business implementation with continued mentoring. In conclusion, the intervention effectively fostered proactivity, basic technical capacity, and member collaboration. Implications include the need for follow-up programs such as mentoring, facilitation of digital market access, and legal-administrative Keywords: Entrepreneurship, Young Entrepreneurs , karang taruna

Copyrights © 2026






Journal Info

Abbrev

PengabdianUMRI

Publisher

Subject

Religion Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Pengabdian Untuk Mu negeRI merupakan jurnal diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Muhammadiyah Riau (UMRI) sebagai media untuk mempubikasikan hasil Pengabdian Kepada Masyarakat (PKM) yang dilaksanakan oleh Dosen-Dosen dan juga mahasiswa sebagai ...