Postgraduate Management Journal
Vol 2 No 1 (2022): Postgraduate Management Journal

THE EFFECT OF PRICE DISCOUNT, BONUS PACK, AND IN-STORE DISPLAY ON IMPULSE BUYING DECISIONS

Sumardin (Unknown)
Rini Elfina (Unknown)
Rahmad Budi Harto (Unknown)
Nurmayunita (Unknown)

Article Info

Publish Date
15 Feb 2022

Abstract

The behavior of a person when buying can be said to be unique and different. The purpose of this study was to obtain a name, advertisement and country of origin based on customer opinion. The population in this study was 966 customers of Carrefour Riau Islands Batam. The sample consisted of 91 respondents, who were randomly assigned to sample. Data analysis uses multiple regression tests and imagination and uses the SPSS 23 model. Brand, promotion and country of origin variables then simultaneously have a significant effect on consumer attitudes

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Journal Info
Postgraduate Management Journal
Website

Abbrev

PMJ

Publisher

Universitas Ibnu Sina

Subject

Economics, Econometrics & Finance

Description

Postgraduate Management Journal merupakan sebuah wadah untuk mempublikasikan jurnal berisikan artikel, gagasan, ide, konsep, teori maupun hasil penelitian dari berbagai bidang yang berkaitan dengan Ilmu Manajemen. Jurnal ini diberdayakan oleh Program Studi Magister Management Universitas Ibnu Sina ...