Jurnal Puan Indonesia
Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026

PEMBINAN SISWA SMK 1 BATAM MELALUI PENGUATAN KEWIRAUSAHAAN DIGITAL UNTUK MENDORONG PERTUMBUHAN BISNIS BERKELANJUTAN

Muhammad Haldy (Universitas Putera Batam)
Iranda Firiansyah (Universitas Putera Batam)
Vereki Martiano (Universitas Putera Batam)
Riswandi Riswandi (Universitas Putera Batam)
Yujitia Ahdarrijal (Universitas Putera Batam)



Article Info

Publish Date
28 Jul 2026

Abstract

This community service program aimed to strengthen the digital entrepreneurship competencies of students at SMK Negeri 1 Batam by developing a sustainable entrepreneurship ecosystem. The program addressed students’ limited understanding of digital business, online marketing, and business planning despite their strong interest in entrepreneurship. The activities were conducted through interactive lectures, workshops, participatory learning, discussions, mentoring, and business project assistance involving 30 vocational students. Training materials included digital entrepreneurship, Business Model Canvas (BMC), digital marketing, product branding, social media utilization, and the application of artificial intelligence in business. Program evaluation was carried out through pre- and post-assessments, observations, and participants’ business project presentations. The results showed significant improvements in students’ knowledge, digital business skills, entrepreneurial confidence, and ability to develop business ideas and simple business models. The program also strengthened collaboration between the university and the school, creating a supportive learning environment for digital entrepreneurship. Overall, this initiative demonstrates that digital entrepreneurship training effectively enhances vocational students’ entrepreneurial competencies and supports the development of innovative and sustainable young entrepreneurs.

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Journal Info

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Publisher

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health

Description

Jurnal PUAN INDONESIA (Pengabdian Untuk Anak Negeri) Indonesia merupakan wadah untuk mempublikasikan hasil-hasil Pengabdian Masyarakat dari berbagai disiplin ilmu dalam bentuk Jurnal ilmiah dan Open Accessed System. Jurnal ini diterbitkan oleh Asosiasi Dosen Bahasa dan Sastra se Kepulauan Riau ...