This study aims to analyze the effectiveness of digital learning media in improving students’ practical competencies in fashion education. The study was conducted through a literature review of various scientific sources discussing the development and implementation of digital learning media in fashion education, including audio-visual media, interactive digital modules, technology-based applications, and e-learning platforms. The findings indicate that the use of digital learning media contributes positively to enhancing students’ conceptual understanding, learning motivation, creativity, and practical competencies. The nature of fashion education, which emphasizes technical and visual skills, makes digital media a highly relevant and effective tool for supporting the achievement of learning outcomes. However, several challenges remain in its implementation, including limited technological infrastructure, insufficient digital literacy among teachers, and unequal access to digital devices among students. Therefore, the development of innovative, adaptive, and vocationally relevant digital learning media is essential to improve the quality of learning and meet the demands of Industry 4.0.
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