Jurnal Manajemen Universitas Bung Hatta
Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta

Intercultural Dialogue as a Tool for Leadership Development: A Qualitative Single-Case Study of a Multilingual Marketing Team

Endarwita (Institut Teknologi dan Ilmu Sosial Khatulistiwa)
Jufrizen (Universitas Muhamadiyah Sumatera Utara)
Mia Muchia Desda (Institut Teknologi dan Ilmu Sosial Khatulistiwa)
Mai Yuliza (Institut Teknologi dan Ilmu Sosial Khatulistiwa)
Efri Andini (Universitas Bangka Belitung)
Eka Putri Wardani (Universitas Bangka Belitung)



Article Info

Publish Date
31 Jul 2026

Abstract

This study explores intercultural dialogue as a strategic approach to leadership development within a bilingual marketing team at PT Danone, West Sumatra, Indonesia. Adopting a qualitative single-case study design, the research investigates how intercultural dialogue is constructed, how cultural identity is negotiated, and how patterns of self-awareness emerge among reflective leaders within a multilingual multinational organization. Data were gathered through in-depth interviews, participatory observations, and document analyses involving ten participants from diverse cultural and linguistic backgrounds. The analysis generated three overarching themes: (1) Dialogue as a Bridge of Meaning, demonstrating how cross-cultural communication expands mutual understanding beyond linguistic boundaries; (2) Negotiation of Cultural Identity, revealing how recruitment leaders and team members redefine their roles through empathy and reflective engagement; and (3) Leadership Through Dialogical Growth, illustrating that effective leadership evolves through collective interaction rather than hierarchical structure. The study contributes theoretically by positioning intercultural dialogue as a mechanism of leadership learning, and practically by offering insights for multinational corporations to develop reflective leadership models that are inclusive and adaptive to cultural diversity.

Copyrights © 2026






Journal Info

Abbrev

JMN

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Universitas Bung Hatta focuses on publishing management research results everywhere, issues published by Jurnal Manajemen Universitas Bung Hatta covering the human resources management, marketing management, financial management, strategict management, entrepreneurship, and other ...