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All Journal Jurnal Manajemen Universitas Bung Hatta
Endarwita
Institut Teknologi dan Ilmu Sosial Khatulistiwa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Intercultural Dialogue as a Tool for Leadership Development: A Qualitative Single-Case Study of a Multilingual Marketing Team Endarwita; Jufrizen; Mia Muchia Desda; Mai Yuliza; Efri Andini; Eka Putri Wardani
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30008

Abstract

This study explores intercultural dialogue as a strategic approach to leadership development within a bilingual marketing team at PT Danone, West Sumatra, Indonesia. Adopting a qualitative single-case study design, the research investigates how intercultural dialogue is constructed, how cultural identity is negotiated, and how patterns of self-awareness emerge among reflective leaders within a multilingual multinational organization. Data were gathered through in-depth interviews, participatory observations, and document analyses involving ten participants from diverse cultural and linguistic backgrounds. The analysis generated three overarching themes: (1) Dialogue as a Bridge of Meaning, demonstrating how cross-cultural communication expands mutual understanding beyond linguistic boundaries; (2) Negotiation of Cultural Identity, revealing how recruitment leaders and team members redefine their roles through empathy and reflective engagement; and (3) Leadership Through Dialogical Growth, illustrating that effective leadership evolves through collective interaction rather than hierarchical structure. The study contributes theoretically by positioning intercultural dialogue as a mechanism of leadership learning, and practically by offering insights for multinational corporations to develop reflective leadership models that are inclusive and adaptive to cultural diversity.
Co-Authors Efri Andini Eka Putri Wardani Jufrizen Mai Yuliza Mia Muchia Desda