<![CDATA[Political campaign communication temporarily reconfigures public space into a highly saturated semiotic environment in which verbal language, visual imagery, colour, symbolic resources, and spatial placement compete for electoral attention. This study investigates the linguistic and semiotic organization of political campaign displays associated with Indonesia's 2024 electoral cycle by integrating linguistic landscape research with Leech's (1981) semantic typology, geosemiotics, and multimodal social semiotics. The data comprise 41 visual items drawn from a 21-page photographic document and include presidential, legislative, and subnational campaign materials associated with several Indonesian regions. The verbal analysis differentiates conceptual (denotative), connotative, social, affective, reflected, collocative, and thematic meanings, whereas the multimodal analysis examines portraiture, gaze, gesture, dress, colour, typography, party symbols, ballot numbers, and emplacement. Indonesian occurs in all visual items and functions as the default code of electoral legibility, while regional and colloquial forms are deployed selectively as salient markers of locality and social proximity. The findings indicate that denotative meanings provide basic electoral information and instructions, whereas associative meanings condense evaluations of progress, solidarity, affect, and local identification into highly economical slogans. Portraits, ballot numbers, party identifiers, colour, and other symbolic resources further amplify these meanings by structuring salience and facilitating recognition. The study therefore conceptualizes Indonesian campaign signage as a form of semantic-multimodal coordination in which standardized electoral information is selectively localized through vernacular language and visually intensified through image, colour, typography, symbolism, and placement in public space.]]>
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