<![CDATA[Unethical practices in traditional trade indicate weak internalization of values such as honesty, trust, and transparency. In contrast, the Banjarese community’s local wisdom of kuranglabih, practiced in the Lok Baintan floating market, reflects ethical and fair trading grounded in socio-cultural values. This study aims to analyze the internalization of kuranglabih values in trading practices and its role as a learning resource in sociology education for strengthening community character. Using a qualitative approach, data were collected through interviews, observations, and document analysis, and analyzed through thematic techniques. The findings show that the floating market serves as a socio-cultural learning space where values of honesty, fairness, balance, and social harmony are internalized through daily interactions. These practices not only shape traders’ behavior but also function as contextual learning resources in sociology education. Furthermore, kuranglabih has become a guiding life principle that fosters social cohesion and contributes to character development within both community and educational settings. This study highlights the importance of integrating local wisdom into sociology learning to reinforce character education in contemporary society.]]>
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