<![CDATA[Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in promoting economic growth and improving community welfare. Nevertheless, many MSME owners in Terak Village, Central Bangka Regency, continue to face challenges in financial management, marketing, and the use of digital technology for business promotion. This community service program aimed to strengthen the capacity of MSME owners through training in basic financial management, marketing strategies, and digital promotional media development using Canva. The program employed a participatory approach consisting of needs assessment, material delivery, hands-on practice, mentoring, and evaluation. Participants were MSME owners in Terak Village. The results indicated increased participant understanding of basic financial recordkeeping, marketing strategy development, and digital promotional content creation. Participants were also able to design more attractive and informative promotional materials using Canva. The program demonstrated that practical, technology-based training can improve MSME owners’ knowledge and skills in managing and promoting their businesses. This initiative is expected to support the digital transformation of MSMEs, strengthen competitiveness, increase promotional effectiveness, and contribute to sustainable business development in the local community.]]>
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