Jurnal Pengabdian Nusantara
Vol. 4 No. 4 (2026)

MSME Digitalization through E-Catalogs, Google Maps, and QRIS in Bojong Kulur

Mohammad Jibriel Avessina (Universitas Ibn Khaldun Bogor)
Hanif Zaidan Sinaga (Universitas Ibn Khaldun Bogor)
Widhi Ariyo Bimo (Universitas Ibn Khaldun Bogor)
Asti Marlina (Universitas Ibn Khaldun Bogor)
Asifa Ramadhanti Putri (Universitas Ibn Khaldun Bogor)
Dava Pratama (Universitas Ibn Khaldun Bogor)
Muhtadin Muhtadin (Universitas Ibn Khaldun Bogor)
Nida Ussyaripah Khoerul Akilah (Universitas Ibn Khaldun Bogor)
Raka Andika Pratita (Universitas Ibn Khaldun Bogor)
Siti Uswatun Hasanah (Universitas Ibn Khaldun Bogor)



Article Info

Publish Date
10 Aug 2026

Abstract

Micro, small, and medium enterprises (MSMEs) are central to local economic activity, yet village-based businesses often face limited digital promotion, non-cash payment readiness, and online business visibility. This community service program assisted MSMEs in Bojong Kulur Village through e-catalog development, Google Maps registration, Quick Response Code Indonesian Standard (QRIS) implementation, and business-branding media. A participatory approach involved Village-Owned Enterprise managers and MSME actors in observation, planning, implementation, evaluation, and follow-up. The program produced an e-catalog containing 15 featured products, activated QRIS for one MSME, registered one business location on Google Maps, and delivered a new branding banner. Google Maps recorded more than 20 location searches during the first two weeks, while several non-cash transactions were reported during the first week of QRIS use. The intervention strengthened initial business visibility, digital transaction readiness, and promotional capacity. However, long-term sustainability requires a designated digital administrator, regular content training, periodic catalog updates, and continued support from the Village-Owned Enterprise and village government.

Copyrights © 2026






Journal Info

Abbrev

JPN

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Education Law, Crime, Criminology & Criminal Justice Public Health

Description

Jurnal Pengabdian Nusantara (JPN) concerns on the scientific enhancements in the context of community services. This journal also involves community and partnership relationship dealing with the existing phenomena. In more detail, the focus of this journal includes, but not limited to (1) Social ...