<![CDATA[This study aims to determine the role of digital organizational communication in improving employee performance effectiveness. The research method used was descriptive qualitative, with data collection techniques through observation, interviews, and documentation. The results show that digital organizational communication through media such as WhatsApp, email, and Zoom Meetings can accelerate information delivery, improve work coordination, and facilitate collaboration between employees. Furthermore, digital communication also helps reduce misunderstandings at work, thereby increasing employee performance effectiveness. Thus, digital organizational communication plays a crucial role in supporting the smooth running of organizational activities and optimally achieving work goals]]>
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