<![CDATA[This study aims to determine how organizational behavior plays a role in forming a positive work culture through aspects such as motivation, communication, rewards, training and development, and leadership within the organization. The method used in this study is a qualitative method with a descriptive approach through literature studies from various journals, books, and scientific references relevant to the research topic. The results of the study indicate that organizational behavior has a very important role in creating a positive work culture. Effective communication can strengthen relationships among organizational members and create good cooperation. In addition, giving rewards, training and development, as well as leadership that can become a role model can increase employee motivation, loyalty, and job satisfaction. A positive work culture can also help organizations improve productivity, strengthen organizational commitment, and create a work environment that supports employee welfare. Therefore, the implementation of good and consistent organizational behavior is very necessary so that organizations are able to build a positive work culture and achieve organizational goals effectively and sustainably.]]>
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