EKUITAS (Jurnal Ekonomi dan Keuangan)
Vol 10 No 2 (2026): June

GENERATIONAL DIFFERENCES IN MOBILE BANKING USER EXPERIENCE: MODERATED MEDIATION AND MULTI-GROUP ANALYSIS

Abdul Hakim (Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari)
Melati Melati (Universitas Lakidende Unaaha)
Anas Anas (Universitas Lakidende Unaaha)
Asraf Yunus (Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari)
Nofal Supriaddin (Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari)



Article Info

Publish Date
27 Aug 2026

Abstract

This study examines mobile banking acceptance by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) framework with use experience as a mediating mechanism and generation as a potential boundary condition. A quantitative survey was conducted among mobile banking users in Southeast Sulawesi, an archipelagic region characterized by heterogeneous digital access. The model includes performance expectancy, effort expectancy, social influence, use experience, and behavioral intention. The results indicate that effort expectancy and social influence significantly predict both use experience and behavioral intention, whereas performance expectancy does not have a significant direct effect. Use experience is positively associated with behavioral intention and mediates the effects of effort expectancy and social influence. The interaction tests do not support generation as a moderator of the antecedents of use experience. Group-specific estimates nevertheless show different descriptive patterns: effort expectancy is especially prominent among Generation Z, whereas performance expectancy and social influence are more evident in the Generation X behavioral-intention model. These group patterns should be interpreted cautiously unless formal between-group difference tests establish statistically significant differences.

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Journal Info

Abbrev

ekuitas

Publisher

Subject

Economics, Econometrics & Finance

Description

Diterbitkan oleh Sekolah Tinggi ilmu Ekonomi Indonesia (STIESIA) Surabaya secara berkala (setiap tiga bulan) yaitu setiap Maret, Juni, September, dan Desember, dengan tujuan untuk menyebarluaskan hasil penelitian, pengkajian, dan pengembangan bidang ekonomi dan keuangan, khususnya bidang akuntansi, ...