<![CDATA[PThe rapid development of digital technology has changed public information consumption patterns and encouraged print media organizations to adapt in order to remain relevant within an increasingly competitive media industry. This study aims to analyze the transformation of Harian Rakyat Bengkulu from print media to digital media and to identify forms of editorial adaptation during the disruption era. The study employed a descriptive qualitative approach, with data collected through interviews, observation, and documentation. The analysis was based on five dimensions of media convergence: technology, multimedia content, ownership, collaboration, and coordination. The findings show that the transformation of Harian Rakyat Bengkulu has taken place through the use of a news website, electronic newspaper, and social media as information distribution channels. Technological convergence is the most dominant aspect because digital devices have accelerated news production and distribution while expanding audience reach. Ownership convergence also plays an important role through management policies, technological investment, and corporate strategies designed to respond to the decline of print readership. Collaboration is reflected in the establishment of a digital team and cooperation with other media organizations within the same network. However, multimedia content development remains limited because digital news still relies mainly on text and photographs, while video, audio, infographics, and interactive content have not been used optimally. Coordination between print and digital editorial teams also needs to be strengthened. The study concludes that the transformation has progressed, but its sustainability requires greater content innovation, improved human resource competence, and more integrated editorial management.. terintegrasi. ]]>
Copyrights © 2026
