<![CDATA[This study aims to analyze the new student admission (PSB) promotion strategy in enhancing parents’ trust at Pondok Pesantren Tahfidzul Qur’an (PPTQ) Misykat Al Anwar. The background of this research is based on fluctuations in new student enrollment and increasing parental concerns regarding safety, facilities, cost transparency, and the relevance of pesantren education to contemporary developments. This study employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation. The findings reveal that effective promotion strategies include systematic planning, structured organization of the admission committee, integrated implementation through offline and online media, and continuous supervision in addressing parents’ concerns. These strategies contribute to strengthening parents’ trust, as reflected in positive perceptions and increased enrollment numbers. Furthermore, the study highlights that the ability to address parents' concerns and offer transparent information is crucial for building lasting relationships. This study emphasizes the importance of transparency-based promotion and continuous communication as key factors in building and maintaining parents’ trust in Islamic boarding schools.]]>
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