This study aimed at determining: (1) the influence of social media use on students’ academic achievement at SMK Negeri 3 Palembang; (2) the influence of AI technology use on students’ academic achievement at SMK Negeri 3 Palembang; and (3) the combined influence of social media use and AI technology on students’ academic achievement at SMK Negeri 3 Palembang. This research is a quantitative descriptive study using the partial correlation method. The study was conducted at SMK Negeri 3 Palembang with 94 student respondents. Data collection techniques included questionnaires and documentation. Construct validity was employed for the validity test, while reliability was tested using Cronbach’s Alpha. The prerequisite tests consisted of normality, homogeneity, and linearity tests, and the data were analyzed using simple and multiple regression techniques. The results of the study show that there is an influence of social media use and AI technology on students’ academic achievement, with a coefficient of determination (R²) of 0.591 or 59.1% explained by the independent variables, while the remaining 40.9% is determinined by other factors not mentioned in the study.
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