Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis
Vol. 10 No. 1 (2026): Perspektif Komunikasi

FROM CULINARY HERITAGE TO CULTURAL DIPLOMACY: REPRESENTING KOREAN IDENTITY IN CONTEMPORARY AND HISTORICAL FOOD DRAMAS

Nunik Hariyanti (Universitas Ahmad Dahlan)
Iva Fikrani Deslia (Universitas Ahmad Dahlan)
Fauziah Hassan (Universiti Sains Islam Malaysia)
Shania Ayu Salsabila (Universitas Ahmad Dahlan)
Alya Naila Ulfa (Universitas Ahmad Dahlan)
Dianisa Ninggar Azalia (Universitas Ahmad Dahlan)



Article Info

Publish Date
08 Oct 2026

Abstract

Korean food dramas have become an increasingly visible medium through which Korean culinary culture and identity are represented in the global Korean Wave, yet comparative studies examining such representations across different temporal settings remain limited. This study examines how Korean culinary identity is constructed and represented in two food dramas with contrasting historical contexts, namely Tastefully Yours, set in contemporary Jeonju, and Bon Appétit, Your Majesty! set during the Joseon dynastic era. Employing a qualitative content analysis approach within a comparative research design, the study analyzes all episodes of both dramas using Hamond's six dimensions of culinary culture as the primary analytical framework, supplemented by concepts of gastrodiplomacy and cultural representation. Data were collected through systematic observation and library research, with analysis conducted following the Miles and Huberman model and supported by comparison with relevant literature. The findings indicate that Korean culinary identity is represented through recurring cultural values across both temporal contexts, including the principles of sikyangdokwon and jeong, while also varying in presentation, etiquette, and social function according to historical and social settings. The findings further show that the dramas represent culinary heritage through narrative, visual, and social practices associated with food. These findings contribute to the study of Korean culinary representation in media and provide a basis for examining the relationship between food media, cultural identity, and broader discussions of gastrodiplomacy and cultural communication.

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Journal Info

Abbrev

perspektif

Publisher

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope Perspektif Komunikasi focuses on writings that contains research and contemporary thinking in the field of Communication Studies in various perspectives and angles include: 1. Political Communication, features cutting-edge theory-driven empirical research at the intersection of ...