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All Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis
Alya Naila Ulfa
Universitas Ahmad Dahlan
Humanities Languange, Linguistic, Communication & Media Social Sciences

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FROM CULINARY HERITAGE TO CULTURAL DIPLOMACY: REPRESENTING KOREAN IDENTITY IN CONTEMPORARY AND HISTORICAL FOOD DRAMAS Nunik Hariyanti; Iva Fikrani Deslia; Fauziah Hassan; Shania Ayu Salsabila; Alya Naila Ulfa; Dianisa Ninggar Azalia
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 10 No. 1 (2026): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

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Abstract

Korean food dramas have become an increasingly visible medium through which Korean culinary culture and identity are represented in the global Korean Wave, yet comparative studies examining such representations across different temporal settings remain limited. This study examines how Korean culinary identity is constructed and represented in two food dramas with contrasting historical contexts, namely Tastefully Yours, set in contemporary Jeonju, and Bon Appétit, Your Majesty! set during the Joseon dynastic era. Employing a qualitative content analysis approach within a comparative research design, the study analyzes all episodes of both dramas using Hamond's six dimensions of culinary culture as the primary analytical framework, supplemented by concepts of gastrodiplomacy and cultural representation. Data were collected through systematic observation and library research, with analysis conducted following the Miles and Huberman model and supported by comparison with relevant literature. The findings indicate that Korean culinary identity is represented through recurring cultural values across both temporal contexts, including the principles of sikyangdokwon and jeong, while also varying in presentation, etiquette, and social function according to historical and social settings. The findings further show that the dramas represent culinary heritage through narrative, visual, and social practices associated with food. These findings contribute to the study of Korean culinary representation in media and provide a basis for examining the relationship between food media, cultural identity, and broader discussions of gastrodiplomacy and cultural communication.
Co-Authors Dianisa Ninggar Azalia Fauziah Hassan Hariyanti, Nunik Iva Fikrani Deslia Shania Ayu Salsabila