International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Vol. 6 No. 5 (2026): October

THE INFLUENCE OF E-WOM ON DESTINATION IMAGE AND TOURIST ATTITUDE AND ITS IMPACT ON REVISIT INTENTION AT THE GUNUNG SALAK TOURIST DESTINATION

Safwan (Unknown)
Heriyana (Universitas Malikussaleh)
Mohd. Heikal (Universitas Malikussaleh)
Sapna Biby (Universitas Malikussaleh)
Nurainun (Universitas Malikussaleh)



Article Info

Publish Date
23 Sep 2026

Abstract

This study investigates the influence of electronic word-of-mouth (e-WOM) on destination image and tourist attitudes, as well as their subsequent impact on revisit intention within the Gunung Salak tourist destination. The sample comprised 120 tourists who had previously visited the site. Data were collected via online questionnaires and analyzed using Structural Equation Modeling (SEM), operationalized through the Analysis of Moment Structures (AMOS) software. The results indicate that e-WOM exerts a significant influence on tourist attitudes, destination image, and revisit intention. Furthermore, both tourist attitudes and destination image possess a direct effect on revisit intention. Analysis of indirect effects reveals that tourist attitudes and destination image serve as partial mediating variables in the relationship between e-WOM and revisit intention. These findings are intended to provide critical insights for the management of the Gunung Salak tourist destination to assist in formulating policies regarding the development of the tourism sector in North Aceh Regency.

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Journal Info

Abbrev

IJEBAS

Publisher

Subject

Economics, Econometrics & Finance

Description

This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture ...