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All Journal Jurnal Pengabdian Masyarakat Nusantara International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Intelek Dan Cendikiawan Nusantara Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Mohd. Heikal
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENINGKATAN KAPASITAS PENDUKUNG USAHA PADA UMKM KELOMPOK USAHA KERUPUK TEMPE BUNGONG NANGGROE DI KECAMATAN SYAMTALIRA ARON KABUPATEN ACEH UTARA Falahuddin Falahuddin; Fuadi Fuadi; Munandar Munandar; Reza Juanda; Munardi Munardi; Mohd. Heikal
Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 2 (2022): Agustus 2022 - Januari 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v2i2.631

Abstract

The purpose of Community Service is carried out to provide understanding and assist business actors regarding the factors supporting business activities, such as business management factors and legality so that business activities carried out are not only profit-oriented, but business activities can continue to develop in the future by paying attention to and implementing supporting factors for business activities. At the end of the program, partners are expected to be able to do, namely 1). business actors experienced a greater increase in production capacity. 2). business actors have an increased understanding of the importance of good financial bookkeeping. 3). business actors also experienced an increased understanding of the importance of labels (Halal and brands) as a marketing strategy and applying science and technology/electronic media as a means of promotion to increase sales.
THE INFLUENCE OF DIGITAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON SHOPEE EXPRESS COURIER PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE Liani Sabrina; Mohd. Heikal; Ikramuddin; A. Hadi Arifin; Ibrahim Qamarius; Yanita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1448

Abstract

This research examines the influence of digital leadership and organizational commitment on courier performance with job satisfaction as an intervening variable at PT. Shopee Express Aceh Branch. The sample in this study was PT courier. Shopee Express Aceh Branch as many as 145 people. Data was collected through an on-line questionnaire and analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that digital leadership and organizational commitment have a significant effect on job satisfaction and courier performance. And job satisfaction has a direct effect on courier performance. In testing the indirect effect of job satisfaction, it was found to act as a partial mediating variable in the influence of digital leadership and organizational commitment on courier performance. It is hoped that the results of this study can contribute to the management of PT. Shopee Express Aceh Branch in order to manage employees and improve company performance.
THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON REPEAT PURCHASE DECISIONS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) FESTALS ON SUNDAY ACTIVITIES IN LHOKSEUMAWE CITY Maryana Br Manik; Mohd. Heikal; Rusydi Abubakar; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the influence of price, location, and service quality on repurchase decisions among MSMEs at the Ahad Festival in Lhokseumawe City. The research method applied is quantitative with an associative approach. Data were collected through questionnaires distributed to 125 respondents who had previously made purchases at the Ahad Festival. Instrument testing was carried out using validity and reliability tests, while classical assumption tests included normality, multicollinearity, and heteroscedasticity tests. Data analysis was conducted using multiple linear regression with SPSS version 26. The results indicate that price, location, and service quality have a positive and significant effect on repurchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 0.376 shows that 37.6% of the variation in repurchase decisions can be explained by the independent variables, while the remaining portion is influenced by other factors outside this research model.
CONSISTENCY WITH CAPITAL MANAGEMENT IN NASARI SYARI’AH SAVING AND LOAN COOPERATIVES Mohd. Heikal; Muti Miftahul Jannah; Muhammad Hafidz Akbar; Ariana Hasibuan; Indah Anta Sari; Lifia Suci Ramadani; Ahmad Faisal Pasaribu
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 3 (2023): January
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i3.33

Abstract

The Savings and Loans Cooperative and Sharia Financing (KSPPS) is a microfinance institution that collects funds from the public and distributes them to people who need these funds. The purpose of this study was to determine the financial management system for sharia financing with a murabaha contract at KSPPS Nasari Syariah. This research is qualitative research using interview and documentation methods and obtained the results of primary and secondary data. The results of research on working capital management by increasing business show that capital management for KSP Nasari Syariah is 96.27%. This coefficient level indicates that capital management has a strong influence on business improvement at KSP Nasari Syariah.
GREEN WASTE MANAGEMENT BASED ON A CIRCULAR ECONOMY TOWARDS A ZERO WASTE COMMUNITY IN GAMPOENG LANCANG GARAM, LHOKSEUMAWE Wardhiah; Mohd. Heikal; Rico Nur Ilham; Muttaqien; Likdanawati; Muhammad Multazam
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 6 No. 2 (2026): July-October 2026
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22063822

Abstract

Household waste management at the village level requires behavioral changes, institutional support, and the utilization of waste as a resource. This Community Service activity aims to increase the knowledge, awareness, and skills of the Lancang Garam Village community, Lhokseumawe City, through a circular economy-based Green Waste Management approach towards a zero-waste community. The program was implemented from July to November 2025 with the core activity on November 3, 2025. Methods included initial surveys, interviews and FGDs, outreach, training on waste sorting, organic waste processing, inorganic waste utilization, participatory approaches, education, appropriate technology, and collaboration with officials and community groups. The report results show an increase in understanding and awareness, the implementation of waste sorting from source and processing of organic waste into compost, and the formation of the embryo of a waste management group at the village level. Program achievements also include accepted journal articles, Copyright IPR, online media publications, and an increase in the level of application readiness from the range of 4-6 to 7-8. The findings confirm that participatory education supported by local governance can be the foundation for sustainable, circular economy-based waste management.
INFLUENCE OF CUSTOMER EXPERIENCE, CUSTOMER ENGAGEMENT, AND CUSTOMER SATISFACTION TOWARDS CONSUMER LOYALTY OF COSMETIC PRODUCTS GLAD2GLOW AMONG STUDENTS FACULTY ECONOMICS AND BUSINESS UNIVERSITAS OF MALIKUSSALEH Ainna Mahrum Nasution; Jullimursyida; Mohd. Heikal; Hamdiah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

Consumer loyalty is one of the important factors that determines a company's success in retaining customers amidst increasingly competitive cosmetics industry competition. This study aims to analyze the influence of Customer Experience, Customer Engagement, and Customer Satisfaction on Customer Loyalty toward Glad2Glow cosmetic products among students of the Faculty of Economics and Business, Malikussaleh University. This research was motivated by the increasingly intense competition in the cosmetic industry, requiring companies to create positive customer experiences, strengthen customer engagement, and improve customer satisfaction in order to enhance customer loyalty. This study employed a quantitative approach using a survey method. The population consisted of 3,173 students of the Faculty of Economics and Business, Malikussaleh University who use Glad2Glow cosmetic products. The sampling technique used was purposive sampling, resulting in 112 respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the Statistical Product and Service Solutions (SPSS) program. The findings reveal that Customer Experience has a positive and significant effect on Customer Loyalty, Customer Engagement has no significant effect on Customer Loyalty, while Customer Satisfaction has a positive and significant effect on Customer Loyalty. The coefficient of determination (Adjusted R Square) of 55.9% indicates that Customer Experience, Customer Engagement, and Customer Satisfaction explain 55.9% of the variation in Customer Loyalty, while the remaining 44.1% is explained by other variables outside the scope of this study. Therefore, improving customer experience and customer satisfaction is essential to strengthening customer loyalty toward Glad2Glow cosmetic products.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND TASTE ON THE PURCHASE DECISION OF KUDA CAP TENGGIRI FISH CRACKERS SEA IN BANGKOK CITY Desi Eka Pratiwi; Mohd. Heikal; Jullimursyida; Hamdiah
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

The increasingly tight competition among processed seafood products requires every producer to keep innovating in order to compete with its rivals. Product quality, brand image, and taste are important factors that producers need to pay attention to in order to maintain and improve consumer purchasing decisions. Pre-survey results on Cap Kuda Laut Mackerel Fish Crackers show a declining trend in consumer purchase interest, which is suspected to be related to these three factors. This study aims to determine the influence of Product Quality (X1), Brand Image (X2), and Taste (X3) on Purchasing Decisions (Y) of Cap Kuda Laut Mackerel Fish Crackers in Pangkalan Brandan, Langkat Regency, North Sumatra. The population of this study consists of consumers of the product. The sample consisted of 100 respondents, determined using the purposive sampling technique. The variables in this study consist of dependent and independent variables. The dependent variable is Purchasing Decision (Y), while the independent variables are Product Quality (X1), Brand Image (X2), and Taste (X3). The method used in this study is a quantitative research method, with multiple linear regression as the analysis model. Data processing was carried out using the SPSS program. Based on the analysis results, this study found that the Product Quality variable has a positive and significant effect on Purchasing Decision, Brand Image has a positive and significant effect on Purchasing Decision, and the Taste variable has a positive and significant effect on Purchasing Decision. The results of this study also show that Product Quality, Brand Image, and Taste have a partial and simultaneous effect on the Purchasing Decision of Cap Kuda Laut Mackerel Fish Crackers.
Pengaruh Orientasi Pasar, Orientasi Kewirausahaan dan Literasi Digital Terhadap Kinerja Pemasaran Produk UMKM di Kota Lhokseumawe Muhammad Basil; Ikramuddin Ikramuddin; Mohd. Heikal; Sapna Biby
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 04 (2026): AGUSTUS - SEPTEMBER 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Literasi Digital Terhadap Kinerja Pemasaran Produk UMKM Di Kota Lhokseumawe. Metode yang digunakan adalah kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang dibagikan kepada 121 responden yang dipilih dengan teknik pengambilan sampel purposive sampling. Analisis data dilakukan menggunakan Regresi Linier Berganda dan juga pengujian hipotesis. Hasil penelitian menunjukkan bahwa semua variabel independen berpengaruh positif dan signifikan terhadap Kinerja Pemasaran. Orientasi Pasar mempengaruhi Kinerja Pemasaran dengan koefisien (0,257), diikuti oleh Orientasi Kewirausahaan (0,216) selanjutnya Literasi Digital (0,167), mempengaruhi Kinerja Pemasaran. Temuan ini mengindikasikan bahwa semakin tinggi Orientasi Pasar, Orientasi Kewirausahaan, Dan Literasi Digital yang dimiliki pelaku UMKM, maka semakin baik pula kinerja pemasaran yang dicapai.
ANALYSIS OF THE ROLE OF DIGITAL LEADERSHIP AND TRANSFORMATIONAL LEADERSHIP ON THE PERFORMANCE OF KOREM 011-LILAWANGSA APPARATUS WITH ORGANIZATIONAL COMMITMENT AS AN INTERVENING VARIABLE Ali imran; Herman Fithra; Marbawi; Jullimursyida; Mohd. Heikal; Sapna Biby
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October (ON-PROGRESS)
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22074148

Abstract

This study aims to analyze the influence of digital leadership and transformational leadership on the performance of Korem 011-Lilawangsa apparatus with organizational commitment as an intervening variable on Korem 011-Lilawangsa apparatus, for the dependent variable of this study is digital leadership and transformational leadership for the independent variable is apparatus performance, for the intervening variable is organizational commitment.The population in this study was 350 Korem 011-Lilawangsa personnel. The sampling technique used simple random sampling and obtained a sample of 170 respondents who were Korem 011-Lilawangsa personnel. The research method used was a quantitative method, for the data analysis method using Structural Equation Modeling (SEM).The results of this study indicate that digital leadership has a significant effect on organizational commitment, transformational leadership has a significant effect on organizational commitment. Digital leadership has a significant effect on the performance of Korem 011-Lilawangsa apparatus, transformational leadership has a significant effect on the performance of Korem 011-Lilawangsa apparatus.
Co-Authors A. Hadi Arifin Ahmad Faisal Pasaribu Ainna Mahrum Nasution Ali Imran Ariana Hasibuan Desi Eka Pratiwi Falahuddin Falahuddin Fuadi Fuadi Hamdiah Hamdiah Herman Fithra Ibrahim Qamarius Ikramuddin, Ikramuddin Indah Anta Sari Jullimursyida Liani Sabrina Lifia Suci Ramadani Likdanawati Maryana Br Manik Miftahul Jannah Muhammad Basil Muhammad Hafidz Akbar Muhammad Multazam Munandar Munandar Munardi Munardi Muttaqien Reza Juanda Rico Nur Ilham Rusydi Abubakar Sapna Biby Wardhiah, Wardhiah YANITA YANITA