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PENINGKATAN KAPASITAS PENDUKUNG USAHA PADA UMKM KELOMPOK USAHA KERUPUK TEMPE BUNGONG NANGGROE DI KECAMATAN SYAMTALIRA ARON KABUPATEN ACEH UTARA Falahuddin Falahuddin; Fuadi Fuadi; Munandar Munandar; Reza Juanda; Munardi Munardi; Mohd. Heikal
Jurnal Pengabdian Masyarakat Nusantara Vol. 2 No. 2 (2022): Agustus 2022 - Januari 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v2i2.631

Abstract

The purpose of Community Service is carried out to provide understanding and assist business actors regarding the factors supporting business activities, such as business management factors and legality so that business activities carried out are not only profit-oriented, but business activities can continue to develop in the future by paying attention to and implementing supporting factors for business activities. At the end of the program, partners are expected to be able to do, namely 1). business actors experienced a greater increase in production capacity. 2). business actors have an increased understanding of the importance of good financial bookkeeping. 3). business actors also experienced an increased understanding of the importance of labels (Halal and brands) as a marketing strategy and applying science and technology/electronic media as a means of promotion to increase sales.
THE INFLUENCE OF DIGITAL LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON SHOPEE EXPRESS COURIER PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE Liani Sabrina; Mohd. Heikal; Ikramuddin; A. Hadi Arifin; Ibrahim Qamarius; Yanita
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 1 (2024)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1448

Abstract

This research examines the influence of digital leadership and organizational commitment on courier performance with job satisfaction as an intervening variable at PT. Shopee Express Aceh Branch. The sample in this study was PT courier. Shopee Express Aceh Branch as many as 145 people. Data was collected through an on-line questionnaire and analyzed using a data analysis method using Structural Equation Modeling (SEM) which was operationalized with the Analysis of Moment Structure (AMOS) tool. The research results show that digital leadership and organizational commitment have a significant effect on job satisfaction and courier performance. And job satisfaction has a direct effect on courier performance. In testing the indirect effect of job satisfaction, it was found to act as a partial mediating variable in the influence of digital leadership and organizational commitment on courier performance. It is hoped that the results of this study can contribute to the management of PT. Shopee Express Aceh Branch in order to manage employees and improve company performance.
THE EFFECT OF PRICE, LOCATION, AND SERVICE QUALITY ON REPEAT PURCHASE DECISIONS IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) FESTALS ON SUNDAY ACTIVITIES IN LHOKSEUMAWE CITY Maryana Br Manik; Mohd. Heikal; Rusydi Abubakar; Ikramuddin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 9 (2025): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price, location, and service quality on repurchase decisions among MSMEs at the Ahad Festival in Lhokseumawe City. The research method applied is quantitative with an associative approach. Data were collected through questionnaires distributed to 125 respondents who had previously made purchases at the Ahad Festival. Instrument testing was carried out using validity and reliability tests, while classical assumption tests included normality, multicollinearity, and heteroscedasticity tests. Data analysis was conducted using multiple linear regression with SPSS version 26. The results indicate that price, location, and service quality have a positive and significant effect on repurchase decisions, both partially and simultaneously. The coefficient of determination (R²) value of 0.376 shows that 37.6% of the variation in repurchase decisions can be explained by the independent variables, while the remaining portion is influenced by other factors outside this research model.