JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Vol 5 No 2 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)

ANALISIS KUALITAS PELAYANAN POLIKLINIK PARU MENGGUNAKAN ADAPTASI SERVQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS

Iskandar Zulkarnaen (Universitas Swadaya Gunung Jati)
Ade Sudrajat (Universitas Langlangbuana)
Mira Veranita (Universitas Adhirajasa Reswara Sanjaya)
Dyah Bayu Framesthi (Politeknik Pajajaran ICB)



Article Info

Publish Date
15 Sep 2026

Abstract

Service quality is an important factor in shaping patients’ experiences and trust in healthcare facilities. This study aims to analyze the gap between patients’ expectations and perceived service performance and to identify priorities for improving service quality at the Pulmonary Clinic of Jasa Kartini Hospital, Tasikmalaya City. This study employed a descriptive survey with a quantitative approach. Data were collected in November 2025 from 50 patients using a questionnaire measuring 18 service attributes across six dimensions of service quality: tangibles, accessibility, competence, reliability, comfort, and assurance. The data were analyzed using SERVQUAL and Importance Performance Analysis (IPA). The results showed that the average patient expectation score was 4.46, while the perceived performance score was 4.37, resulting in an overall service quality gap of -0.09. Two attributes were identified as the highest priorities for improvement: parking availability, with a gap of -0.86, and the ability to maintain patient privacy, with a gap of -0.62. Fifteen attributes were positioned in Quadrant B, while one attribute was located in Quadrant D. The study recommends optimizing parking management, strengthening patient privacy protection, and maintaining service attributes that already demonstrate good performance.

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Journal Info

Abbrev

EKO-BISMA

Publisher

Subject

Economics, Econometrics & Finance

Description

Marketing Management, Human Resource Management Financial Management, Operation Management, Strategic Management, Supply Chain Management, Leadership, Quality And Innovation Management, Entrepreneurship, Hotel and Turism, Public Relations, Business Economic, E-Business, International Business, ...