Pemberdayaan UKM Casamur Melalui Diversifikasi Produk Olahan Cabai Rawit dan Pemanfaatan Platform Digital untuk Peningkatan Pemasaran

Muh Arsyad (Universitas Pohuwato)
Betrisandi (Universitas Pohuwato)
Nur Fitriyanti Bulotio (Universitas Pohuwato)
Asmuliani R (Universitas Pohuwato)
Opriyanto Umar (Universitas Pohuwato)

Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Vol 5 No 05 (2026): Jurnal Pengabdian Masyarakat Sabangka

The aim of this activity is to enable the partner to enhance the community's knowledge and skills through training on the diversification of processed food products and the use of digital platforms. The first stage involves raising awareness about the importance of diversifying bird's eye chili products and utilizing digital platforms for marketing. The second and third stages are training and application of technology, namely training in making cayenne pepper sauce and chili floss as well as training in using digital platforms. The fourth stage is mentoring. The fifth stage is program evaluation and sustainability. The results of this activity are that Casamur UKM Partners in Lomuli Village know and understand the importance of diversifying processed cayenne pepper products and the use of digital platforms and Casamur UKM Partners have new skills in making processed cayenne pepper products, namely chili floss and Fufu skipjack tuna sauce and are able to use digital platforms in marketing.