<![CDATA[Da'wah is generally categorized into two forms: da'wah bi al-lisan (da'wah through verbal communication) and da'wah bi al-hal (da'wah through action). Da'wah bi al-hal refers to a form of Islamic preaching manifested through concrete actions and has developed as part of religious-based social movements, particularly through Islamic philanthropic practices that emphasize generosity, solidarity, and social concern. This study aims to identify the trends and models of contemporary da'wah practiced by PT PLN (Persero) UP3 Purwokerto, Central Java, and to examine such practices as an alternative approach to da'wah development that is responsive to the changing dynamics of industrial society. Employing a qualitative research approach, data were collected through in-depth interviews with managers and practitioners involved in philanthropic institutions, participatory observation to examine philanthropic practices directly, and documentary analysis to obtain administrative data and strengthen the validity of the research findings. The findings indicate that the da'wah model developed by PT PLN (Persero) UP3 Purwokerto embodies the concept of da'wah bi al-hal through the collection and utilization of zakat, infaq, sadaqah, and waqf to support various areas, including economic development, humanitarian and social assistance, healthcare, education, and da'wah activities. These practices are manifested through assistance provided to individuals and communities experiencing financial and social difficulties, reflecting social solidarity and the practical implementation of Islamic values. Da'wah through concrete action demonstrates that philanthropic activities can serve as a contextual and adaptive medium of Islamic preaching in response to the rapid transformation of industrial society. Therefore, contemporary da'wah based on Islamic philanthropy can strengthen the actualization of Islamic values in social life while simultaneously expanding the reach and impact of da'wah through concrete acts of charity, solidarity, and social responsibility.]]>
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