<![CDATA[Abstract: This study aimed to analyse the needs for mathematics learning media in upper primary education. A quantitative descriptive approach employing a survey design was utilised. Data were collected through a Likert-scale questionnaire administered to Year IV–VI pupils in Liliriaja District, Soppeng Regency. Data analysis was conducted using descriptive percentage techniques. The findings indicated that all dimensions achieved positive responses exceeding 95%, reflecting a substantial need for mathematics learning media that are concrete, multimodal, contextual, and digitally innovative. The study concludes that mathematics learning media should be developed in an accessible, interactive, and technologically responsive manner aligned with the characteristics of primary school pupils. Keyword: Learning Media, Mathematics, Elementary School, Needs Analysis, Digital Innovation. Abstrak: Penelitian ini bertujuan menganalisis kebutuhan media pembelajaran matematika kelas tinggi sekolah dasar. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan rancangan survei. Data dikumpulkan melalui angket skala Likert kepada peserta didik kelas IV–VI di Kecamatan Liliriaja, Kabupaten Soppeng. Analisis dilakukan menggunakan teknik deskriptif persentase. Hasil penelitian menunjukkan seluruh dimensi memperoleh respons positif di atas 95%, mengindikasikan kebutuhan tinggi terhadap media pembelajaran matematika yang konkret, multimodal, kontekstual, dan berbasis inovasi digital. Simpulan penelitian menegaskan perlunya pengembangan media pembelajaran matematika yang aksesibel, interaktif, dan adaptif terhadap karakteristik peserta didik sekolah dasar. Kata Kunci: Media Pembelajaran, Matematika, Sekolah Dasar, Analisis Kebutuhan, Inovasi Digital. ]]>
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