Indonesian higher education faces a critical challenge: university students demonstrate limited competence in writing traditional Malay poetry, particularly gurindam, while digital technology remains underutilized in literature instruction. This study addresses this gap by developing and validating Weebly-based digital teaching materials infused with Malay local wisdom to enhance gurindam writing skills among preservice language teachers. Following Thiagarajan's 4D Research and Development framework, this study involved 50 students from UIN Sultan Syarif Kasim Riau's Indonesian Language Education Program, selected through purposive sampling. Data collection instruments included needs analysis questionnaires, semi-structured interviews, expert validation forms across four domains (material, media, instructional design, and language), practicality assessments, and pre-test/post-test writing evaluations. Quantitative data were analyzed using descriptive statistics and paired sample t-tests. Results revealed three key findings. First, students demonstrated urgent needs for interactive digital resources, with writing proficiency across all gurindam aspects falling into poor categories (22.86%–37.14%). Second, expert validators confirmed the product's high feasibility, yielding an average score of 4.48 out of 5. Third, practicality trials generated exceptionally positive feedback from students (91.2%) and lecturers (89.5%). Most importantly, the intervention produced statistically significant improvements in gurindam writing performance, with mean scores rising from 56.3 (pre-test) to 82.7 (post-test) and an N-gain of 0.61, indicating moderate effectiveness. This research offers a replicable model for integrating local wisdom into digitally mediated literature pedagogy, demonstrating that web-based platforms like Weebly can effectively support both cultural preservation and competency-based language education in Islamic higher education settings.
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