<![CDATA[Local coffee MSMEs in Parigi Moutong Regency face challenges in production consistency, financial control, branding, packaging, and digital marketing. This community service program aimed to improve business practices through structured production, management, and marketing systems. A Participatory Action Research approach was implemented through needs assessment, co-design, training, practical application, mentoring, and evaluation, involving 10 coffee MSMEs. Monitoring used observation, document review, practice assessment, interviews, production logs, bookkeeping, sales summaries, and digital activity records. Of 40 production batches evaluated before and after mentoring, those meeting quality criteria increased from 24 (60%) to 34 (85%). Monthly production capacity rose from 1,000 to 1,350 kg (35%), comparable product prices increased from IDR 20,000 to IDR 26,000 per package (30%), and monthly revenue grew from IDR 40,000,000 to IDR 50,000,000 (25%). All participants adopted simple bookkeeping, developed business plans, and implemented production standard operating procedures (SOPs). Active Instagram accounts increased from one to ten, Facebook accounts from two to ten, and eight MSMEs received customer inquiries through digital channels. The program established a verification-based mentoring model integrating production, business governance, feedback, and digital marketing. Given the descriptive design and absence of a control group, these findings indicate changes associated with the program rather than definitive causal effects.]]>
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