<![CDATA[This study aims to describe the role of youth in the development of Belanting River Tubing tourism in Ulu Ogan District, Ogan Komering Ulu Regency. This tourism is a form of nature-based adventure tourism that has great potential in supporting local economic growth and environmental conservation. This study employs a descriptive qualitative approach, utilising data collection techniques that include interviews, observations, and documentation. The main focus of the study is the involvement of youth in the management and development of tourism based on four elements: 4A: Attraction, Amenities, Accessibility, and Ancillary (institutions). The results of the study show that youth play a strategic role in the management and development of tourism, both as tour guides, social media promotion managers, environmental activity implementers, and local economic actors. The role of youth is divided into three categories, namely active, participatory, and passive roles. Although challenges such as environmental pollution, limited infrastructure, and lack of community participation are still obstacles, the role of youth has proven to be able to bridge tourism development and community empowerment. In conclusion, youth involvement is a key element in the sustainability and improvement of the quality of Belanting River Tubing tourism.]]>
Copyrights © 2025
