Analysis of the Role of the Dapoer Family Baso Aci (Boci) MSME in Increasing Community Income in Bojonggede Village, Bogor Regency

Nadia Hasanah (Universitas Indraprasta PGRI)
Sahrudin Sahrudin (Universitas Indraprasta PGRI)
Iramdan Iramdan (Universitas Indraprasta PGRI)
Nur Amega Setiawati (Universitas Indraprasta PGRI)

Duconomics Sci-meet (Education & Economics Science Meet)
Vol 4 (2024): Innovation in Education, Economics, Entrepreneurship, and Management to Support the En

The objective of this study is to analyze the role of MSMEs in improving the welfare of rural communities. A qualitative research method with a descriptive approach was employed. The subjects of the study included: a) business owners; b) community members who have served as resellers for five years; c) resellers with an average sales volume of 300 packages; d) employees of Dapoer Family; and e) resellers willing to act as informants. The primary research instrument was the researcher, utilizing interviews for data collection. The presence of the Dapoer Family MSME has provided community members—who previously lacked such activities—with a profitable supplementary engagement; the resulting increase in income helps them meet their daily living needs.