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Joy Elly Tulung
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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5,267 Documents
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ANALISIS PERBANDINGAN KUALITAS PELAYANAN ANTARA HOTEL SUTAN RAJA DAN HOTEL NOVOTEL MANADO Sindy Matu; Bode Lumanauw; Rudy Wenas
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.648 KB) | DOI: 10.35794/emba.v10i4.43897

Abstract

Abstrak: Penelitian ini bertujuan untuk mengetahui ada atau tidaknya perbedaan antara bukti fisik, empati, keandalan, daya tanggap, dan jaminan di Hotel Sutanraja dan Hotel Novotel Manado. Populasi dalam penelitian ini adalah pengunjung di Hotel Sutanraja dan Hotel Novotel Manado. Besarnya sampel yang digunakan dalam penelitian ini menggunakan rumus Slovin. adalah 94 orang di Hotel Sutanraja dan 95 orang di Hotel Novotel Manado. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif komparatif. Penelitian komparatif adalah penelitian yang bersifat membandingkan. Hasil penellitian ini menunjukkan bahwa terdapat perbedaan yang signifikan antara bukti fisik di Hotel Sutanraja dan Hotel Novotel Manado, terdapat perbedaan yang signifikan antara empati di Hotel Sutanraja dan Hotel Novotel Manado, terdapat perbedaan yang signifikan antara keandalan di Hotel Sutanraja dan Hotel Novotel Manado, terdapat perbedaan yang signifikan antara daya tanggap di Hotel Sutanraja dan Hotel Novotel Manado, dan terdapat perbedaan yang signifikan antara jaminan di Hotel Sutanraja dan Hotel Novotel Manado. Hotel Sutanraja dan Hotel Novotel Manado perlu mempertahankan kualitas pelayanan yang ditetapkan oleh perusahaan agar pelanggan merasa nyaman dan terus melakukan pembelian. Hotel Sutanraja dan Hotel Novotel Manado sebaiknya meningkatkan kualitas pelayanan terhadap pengunjung.
Pengaruh Kualitas Produk, Promosi dan Harga terhadap Minat Beriklan di Radio Montini 106 FM Manado Yohanes Hendra Putra Lado; Silcyjeova Moniharapon; Jane Grace Poluan
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1451.504 KB) | DOI: 10.35794/emba.v10i4.43898

Abstract

Abstrak: Media massa tumbuh dan berkembang seiring dengan timbulnya kesadaran masyarakat akan pentingnya informasi, sehingga tidak di pungkiri bahwa media massa seperti televisi, radio, surat kabar, majalah, tabloid, dan media sosial adalah media yang paling berpengaruh di Indonesia. Penelitian ini bertujuan untuk menganalisis pengaruh Kualitas Produk, Promosi, dan Harga terhadap Minat Beriklan di Radio Montini 106 FM Manado. Teknik sampling yang digunakan dalam penelitian ini adalah Teknik Sampling Jenuh. Sehingga diperoleh sampel sebanyak 32 perusahaan. Metode analisis yang digunakan yaitu analisis regresi linier berganda dengan program SPSS versi 26. Hasil dari penelitian ini menunjukkan secara parsial bahwa kualitas produk berpengaruh negatif dan tidak signifikan terhadap minat beriklan, promosi berpengaruh positif signifikan terhadap minat beriklan dan harga berpengaruh positif signifikan terhadap profitabilitas. Secara simultan kualitas produk, promosi, dan harga berpengaruh positif signifikan terhadap minat beriklan. Kata kunci: kualitas produk, promosi, harga, minat beriklan
THE ANALYSIS OF SPIRIT OF WORK WITHIN MANADO STATE PROSECUTOR'S OFFICE Meygi Nia Naomi Boky; David P. E. Saerang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.687 KB) | DOI: 10.35794/emba.v10i4.43899

Abstract

Abstract: The main issues nowadays regarding spirit of work is the way for sustaining the spirit of work; the issue arise because every individual or employees have different problems altogether which makes it difficult for the company to handle. In this particular research, Manado’s State Prosecutors Office which filled with different individuals with different needs that need to be uphold as well. The purpose of this study is to analyse the spirit of work within Manado’s Prosecutor’s office. This study uses a qualitative method and interview toward informants were conducted in order to gain information regarding the phenomenon. The responses from every respondent shows that organizational condition does have relation with the spirit of work, the relation of variables mostly impacted in a positive manner. The office needs to look upon the welfare of employees in order to keep the spirit of work within them, examples such as giving help during daily work or giving reward toward employees that does good job can be the solution for the office to maintain the spirit of work. Keyword: Spirit of Work
Pengaruh Risiko Likuiditas, Risiko Operasional dan Risiko Pasar terhadap Profitabilitas Perusahaan Perbankan yang Terdaftar di LQ45 Periode 2014-2020 Orlando Octavianu Mambu; Maryam Mangantar; Paulina Van Rate
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1322.522 KB) | DOI: 10.35794/emba.v10i4.43900

Abstract

Abstrak: Perusahaan perbankan perlu menjaga profitabilitas dari risiko yang dapat menimbulkan kerugian bagi bank. Penelitian ini bertujuan untuk menganalisis pengaruh risiko likuiditas, risiko operasional dan risiko pasar terhadap profitabilitas perusahaan perbankan yang terdaftar di LQ45 periode 2014-2020. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling, sehingga diperoleh sampel sebanyak 5 perusahaan. Metode analisis yang digunakan yaitu analisis regresi linier berganda dengan program SPSS versi 26. Hasil dari penelitian ini menunjukkan secara parsial bahwa risiko likuiditas berpengaruh positif signifikan terhadap profitabilitas, risiko operasional berpengaruh negatif signifikan terhadap profitabilitas dan risiko pasar berpengaruh positif signifikan terhadap profitabilitas. Secara simultan risiko likuiditas, risiko operasional dan risiko pasar berpengaruh positif signifikan terhadap profitabilitas. Bagi perusahaan perbankan disarankan untuk lebih memperhatikan berbagai macam risiko yang dihadapi oleh bank dan menjaga nilai rasio dalam perbankan agar sesuai dengan ketetapan bank yang sehat menurut peraturan Bank Indonesia. Kata kunci: risiko likuiditas, risiko operasional, risiko pasar, profitabilitas
The Effect of Work Pressure and Affective Commitment on Turnover Intention at PT. Artaboga Cemerlang Manado Debora F. Lontoh; Frederik G. Worang; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.944 KB) | DOI: 10.35794/emba.v10i4.43901

Abstract

Abstract: This study aims to understand and find out if work pressure and affective commitment have an effect on turnover intention at PT. Artaboga Cemerlang Manado employee. This research is using quantitative method. It will explain the relationship of variables through causal analysis in the scale method between two continuous independent variables and one dependent variable. Researcher distributed questionnaires and the sample used was 30 respondents. The result showed both work pressure and affective commitment simultaneously have a significant effect of turnover intention at PT. Artaboga Cemerlang Manado. It can be concluded that the work pressure variable partially has a significant effect on turnover intention and affective commitment partially has a significant effect on the turnover intention at PT. Artaboga Cemerlang Manado. Based on the results it can be said that working pressure and affective commitment have an important role in affecting turnover intention. PT. Artaboga Cemerlang Manado needs to manage well amount of job that they give to their workers and developing human resource strategies to strengthen the level of affective commitment. Keywords: work pressure, affective commitment, turnover intention
The Influence of Perceived Credibility, Perceived Ease of Use, and Perceived Usefulness toward Customer Satisfaction in Using BSGtouch Dominika R. Londa; Frederik G. Worang; Fitty V Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.988 KB) | DOI: 10.35794/emba.v10i4.43902

Abstract

Mobile banking is the result of the banking industry revolution that brings convenience, credibility, ease of use, timeliness and banking experience at the fingertips of its users. The advantages of mobile banking services increase customer satisfaction while the access of mobile banking as a customer transaction service delivery channel creates value for the bank. This research aims to analyze the customer satisfaction in using mobile banking through factors such as perceived credibility, perceived ease of use, and perceived usefulness, which focuses on mobile banking service of PT. BANK SULUTGO. This study describes causal research using quantitative approach. Questionnaires were distributed to 105 respondents who met the purposive sampling criteria in this research. The data are processed using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results indicate that there is significant positive effect of perceived credibility, perceived ease of use, perceived usefulness toward customer satisfaction in using mobile banking. To compete digitally and survive, BSG needs to keep up with consumer expectations which will result to the customer satisfaction by providing guaranteed security and simplifying its digital platform by making it easier to use, so that its mobile banking will be evolving alongside consumer needs and user preferences.
THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION TO CUSTOMER’S PURCHASE DECISION AT RAGEY 21 POLITEKNIK Natalia V. P. Wurarah; Paulus Kindangen; Merinda H. C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.374 KB) | DOI: 10.35794/emba.v10i4.43905

Abstract

Abstract: Nowadays, there are many business competitors that causing many choices for the customers to make a purchase. Therefore, the company must carry out the marketing strategy properly in order to attract customer’s purchase decision. Good product quality and attractive promotions are important factors in customer purchase decision process so that repeat purchases can occur. The aims of this research are to analyze the influence of product quality and promotion to customer purchase decision in Ragey 21 Politeknik. This research uses questionnaires data collection techniques with the respondent data of 100 people. This study uses Multiple Linier Regression with the help of SPSS 25. The result of this study showed that product quality and promotion has a positive influence on customer purchase decision partially. Simultenously, product quality and promotion has a positive influence on customer purchase decision. It is important for Ragey 21 to keep building and maintaining the quality of the product. The promotions have been done well, it needs to be improved in the delivery of information to the customer, so that the customer can easily recognize and comprehend the information provided. Keywords: product quality, promotion, customer purchase decision
Analyzing Customer Loyalty of ShopeePay in Restaurant Industry at Manado Brigitta Febiola Saniska Magdalena Atotoy; Paulus Kindangen; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (449.499 KB) | DOI: 10.35794/emba.v10i4.43906

Abstract

The purpose of this research is to analyzing customer loyalty of shopeepay in restaurant industry at manado,. 100 samples were collected with questionnaire distributed to the respondent who have experience using digital payment platform especially shopeepay. this research used quantitative method Data analysis used Multiple Linear Regression analysis method conducted by using SPSS 25 version software. The result of this research shows that performance expectation, effort expectation, social influence, facilitating condition, hedonic motivation, price value, and habit have a positive and significant influence to customer loyalty of shopeepay in restaurant industry at Manado and 6 points likert scale was used to help the data analysis in this research for analyzing customer loyalty.
The Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform(Case Study:Sam Ratulangi Manado) Triska Prisilia Rawung; Paulus Kindangen; Ferdinand Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.185 KB) | DOI: 10.35794/emba.v10i4.43907

Abstract

The purpose of this research is to evaluating Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform in Sam Ratulangi Manado. This research used quantitative method. 100 samples were collected with questionnaire distributed to the Sam Ratulangi University Students. The result of this research shows that Web design, Customer Service, Security, Fulfillment have a positive and significant influence on customer satisfaction on online shoppers platform on the customers in Sam Ratulangi University in Manado and 6 points Likert scale was used to help the data analysis in this research for the Impact of Web Design, Customer Service, Security, and Fulfillment towards Customer Satisfaction of Online Shoppers Platform.
The Impact of Customer Experience and Customer Delight on Customer Loyalty of Tokopedia Platform at IBA Student Joshua Samuel Wangania; S.L.H.V. Joyce Lapian; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.062 KB) | DOI: 10.35794/emba.v10i4.43908

Abstract

This research has purpose to analyze the impact of customer experience and customer delight on customer loyalty of tokopedia platform. The sample of this research is 112 respondents were collected with questionnaire distributed via social medias from IBA students batch 2018-2020 faculty of economics & business in University of Sam Ratulangi. This research used quantitative method. Data analysis used Multiple Linear Regression analysis method conducted by using SPSS 25 version software. The results of this research show that customer experience and customer delight on customer loyalty. Customer experience has a positive relationship and has a significant impact on customer loyalty. While customer delight has a negative relationship and significant impact on customer loyalty of tokopedia platform on IBA students batch 2018-2020.

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123 Vol 3, No 3 (2015): Jurnal EMBA, HAL 1004 - 1125 Vol 3, No 2 (2015): Jurnal EMBA, HAL 1008 - 1123 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1204- 1323 Vol 3, No 1 (2015): Jurnal EMBA, HAL 1072- 1203 Vol 3, No 3 (2015): Jurnal EMBA, HAL 878 - 1003 Vol 3, No 2 (2015): Jurnal EMBA, HAL 884- 1007 Vol 3 (2015): Jurnal EMBA, HAL 1126 - 1265 Vol 3, No 1 (2015): Jurnal EMBA, HAL 951- 1071 Vol 3, No 3 (2015): Jurnal EMBA, HAL 744 - 877 Vol 3, No 3 (2015): Jurnal EMBA, HAL 608 - 743 Vol 3, No 3 (2015): Jurnal EMBA, HAL 483 - 607 Vol 3, No 3 (2015): Jurnal EMBA, HAL 363 - 482 Vol 3, No 3 (2015): Jurnal EMBA, HAL 241 - 362 Vol 3, No 3 (2015): Jurnal EMBA, HAL 119 - 240 Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118 Vol 3, No 2 (2015): Jurnal EMBA, HAL 758- 883 Vol 3, No 2 (2015): Jurnal EMBA, HAL 629- 757 Vol 3, No 2 (2015): Jurnal EMBA, HAL 375-499 Vol 3, No 2 (2015): Jurnal EMBA, HAL 247- 374 Vol 3, No 2 (2015): Jurnal EMBA, HAL 124- 246 Vol 3, No 1 (2015): Jurnal EMBA, HAL 841- 950 Vol 3, No 1 (2015): Jurnal EMBA, HAL 717- 840 Vol 3, No 1 (2015): Jurnal EMBA, HAL 592- 716 Vol 3, No 1 (2015): Jurnal EMBA, HAL 474- 591 Vol 3, No 1 (2015): Jurnal EMBA, HAL 358- 473 Vol 3, No 1 (2015): Jurnal EMBA, HAL 231- 357 Vol 3, No 1 (2015): Jurnal EMBA, HAL 118- 230 Vol 3, No 1 (2015): Jurnal EMBA, HAL 001- 117 Vol 3 (2015): Jurnal EMBA, HAL 500- 628 Vol 2, No 3 (2014): Jurnal EMBA, HAL 1686 - 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726 Vol 2, No 3 (2014): Jurnal EMBA, HAL 477 - 597 Vol 2, No 3 (2014): Jurnal EMBA, HAL 361 - 476 Vol 2, No 3 (2014): Jurnal EMBA, HAL 236 - 360 Vol 2, No 3 (2014): Jurnal EMBA, HAL 116 -235 Vol 2, No 3 (2014): Jurnal EMBA, HAL 001 - 115 Vol 2, No 2 (2014): Jurnal EMBA, HAL 841-965 Vol 2, No 2 (2014): Jurnal EMBA, HAL 716-840 Vol 2, No 1 (2014): Jurnal EMBA, HAL 595-715 Vol 2, No 1 (2014): Jurnal EMBA, HAL 470 - 594 Vol 2, No 1 (2014): Jurnal EMBA, HAL 353 - 469 Vol 2, No 1 (2014): Jurnal EMBA, HAL 234 - 352 Vol 2, No 1 (2014): Jurnal EMBA, HAL 124 - 233 Vol 2, No 1 (2014): Jurnal EMBA, HAL 01 - 122 Vol 2, No 4 (2014): Jurnal EMBA, HAL 1- 116 Vol 1, No 4 (2013): Jurnal EMBA, HAL 2264 - 2381 Vol 1, No 4 (2013): Jurnal EMBA, HAL 2143 - 2263 Vol 1, No 4 (2013): Jurnal EMBA, HAL 2015 - 2142 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1892 - 2014 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1770 - 1891 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1650 - 1768 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1533 - 1649 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1406 - 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475 Vol 1, No 3 (2013): JURNAL EMBA, HAL 339-445 Vol 1, No 3 (2013): Jurnal EMBA, HAL 233 - 354 Vol 1, No 3 (2013): JURNAL EMBA, HAL 230-338 Vol 1, No 3 (2013): Jurnal EMBA, HAL 118 - 232 Vol 1, No 3 (2013): JURNAL EMBA, HAL 110-229 Vol 1, No 3 (2013): Jurnal EMBA, HAL 001 - 117 Vol 1, No 4 (2013): Jurnal EMBA, HAL 1 - 115 Vol 1, No 3 (2013): JURNAL EMBA, HAL 1-109 Vol 1, No 4 (2012): Jurnal EMBA, HAL 116 - 234 More Issue